Layar February 20th Webinar – Get Started With the Layar Creator

Get Started with the Layar Creator

Rags Vadali, VP ProductGeorgia Diaconescu, IP Consultant

Thursday, February 20, 14

1. LAYAR - WHO ARE WE?

2. LAYAR CREATOR 2.0 -Live Demo

3. Q&A SESSION

Thursday, February 20, 14

KEY CHALLENGES

Thursday, February 20, 14

THE WORLD IS CHANGING....

Media consumption

Mobile commerce

Wearable devices

Instant and real-time information

Thursday, February 20, 14

24 uur reclame - Sanoma Lab

© 2013, Layar B.V. STRICTLY Confidential and Proprietary

NOW WHAT?

Thursday, February 20, 14

© 2013, Layar B.V. STRICTLY Confidential and Proprietary

Start with print.

Thursday, February 20, 14

broken user experiencewith print content

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WE BELIEVEconnect the offline and online world...

... and give consumers & businesses

a meaningful experience

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THE LAYARAPP HAS

35MILLION

DOWNLOADSAND COUNTING

UK

5%U.S.A.CANADA NETHERLANDS SPAIN GERMANY OTHER

3% 28%5% 8%7% 44%

The Layar App, available for iOS and Android, is the #1 mobile AR app.

7

Thursday, February 20, 14

Interactive print is booming! Since the launch of the Layar Creator in 2012, thousands of publishers and marketeers have begun taking advantage of this engaging technology.

45,000+CAMPAIGNS

64,000+PUBLISHERS

200,000+PAGES

>75.000 Layar Creator users

75,000+

Thursday, February 20, 14

© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary

Thursday, February 20, 14

MOBILE AUGMENTED REALITY

Geo-location AR Image Recognition technology

Thursday, February 20, 14

HOW DO I BRING PRINT TO LIFE?

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Thursday, February 20, 14

UPLOAD CREATE PUBLISH!

LAYAR CREATOR 2.0

Thursday, February 20, 14

UPLOAD CREATE PUBLISH!

PAGE MENU

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UPLOAD CREATE PUBLISH!

MAIN CANVAS

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UPLOAD CREATE PUBLISH!

BUTTON MENU

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FEATURES

Basic Media Social Advanced

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LIVE DEMO

Thursday, February 20, 14

QUESTIONS

& ANSWERS

Thursday, February 20, 14

NEED HELP?

Visit: Layar Help Center

Thursday, February 20, 14

INTERACTIVE PRINT SERVICES

Thursday, February 20, 14

WEBINARS

Thursday, February 20, 14

THANK YOU!

Thursday, February 20, 14