Lander Academy Webinar How to conduct Usability Testing to unveil your Site’s Problems

This is what we look like

Obvious problems are right in front of us

We do a lot of this

We need real people with fresh eyes

They’ll snap us out of it

Analytics tells us WHAT happened

The WHY is important. Really important.

Why are people bouncing from this page?

Why did the B version of the A/B test win?

Why is nobody buying the product you want them to?

Why aren’t people subscribing to your blog?

The power of why (video)

The Hero Graphic Story

Make that money

Make people happy

Ugh. It’s going to take days

Or, maybe even months

And I’ll have to set up a fancy

lab

And dress like a doctor

Plus, I’ll have to recruit hundreds of

people

Keep it simple

Go to a coffee shop

Or an airport

Or use the internet

Get results FAST!

You only need 3-5

participants

You’re skeptical

Steve Krug’s Carpet Story

How to be a user testing pro

There’s a trick

How does this shirt look?

Still alive?

Enough about me.

13 things to test.

Basic website overview

Find a wireless headset you’d like

to buy

Test the competition

Search: Start further up the funnel

Hotel in Hawaii? I wish.

What catches their eye?

What do they think of the landing

page?

Navigation: Find it without using

search

Internal Search: Crucial and frustrating

Wireframes: Save time and

money

What would a chef do?

My wireframing tool of choice

Shopping Cart

What’s your email experience like?

Blog posts and infographics

Direct mail. Yes, you can even user test

letters.

Invision: You don’t even need to be tech

savvy

Let’s talk about mobile. Because it’s

different.

Ship early and often?

Nope. Ship late and infrequently.

Hooray! Research!- http://bit.ly/mobiletraps

The Shower Principle

If you can’t remember the last time you

ran a user test then it’s time to run a

user test.

Remember, THIS is what we look like

Thank you.