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SOCIAL MEDIA FOR REAL PEOPLE(NOT ROBOTS)Lauren Bowling

L Bee and the Money Tree

WHY SOCIAL MEDIA?

Content doesn’t sell itself. If you write something you will have to engage in marketing tactics and social media to bring others to it.

Social media has been proven to strengthen relationships. Particularly those that happen offline.

Social media also presents opportunities not previously possible.

It is human’s primal urge to connect, and social media makes it easier than ever.

LET’S TALK!

Brand Voice Authentic Helpfulness How to Generate Interest The “Three Virtues” of social media:

Gratitude, Patience and Dedication

THE IMPORTANCE OF BRAND VOICE

Your blog and your social media channels need to have one voice.

What is your brand voice?

Photo Credit: Pulp-and-Fiber.com

L BEE TIP: MAKE SURE YOU STAND BEHIND YOUR WORDS

Even if it’s just 140 characters, make sure you are behind everything you put out on the internet.

THE ONE COCKTAIL RULE

Social media is the online cocktail party.

Your voice……after one drink.

Keep it loose. Photo Credit: Shutterstock.com

DO I CARE?

Are you going to sit up? Or are you going to yawn?

AUTHENTIC HELPFULNESS

Everything has to come from a place of genuine helpfulness.

People can smell a phony from a mile away.

Don’t be afraid to ask for help, but don’t withhold your help from someone who is asking.

TO FOLLOW OR NOT FOLLOW? Don’t follow anyone who isn’t

a friend, in your genre, or someone whom you find interesting.

Feel free to share any article in any genre you feel has value or shares something important that you believe in.

RETWEETING

• It is important to retweet for networking sake and for your brand voice, but it is also a great way to build connections.

• Get on someone’s radar by retweeting their work. If they are savvy on twitter they will thank you, and that is your “in” for the conversation.

• Compliments work too.

• It is the “law of reciprocity”, and while although not inherently selfless, it still works and can be helpful for everyone involved.

THE SWEET RE-TWEET

The most effective twitter ratio is 4:1

What about new content on my site? 3-4 times each day for new content. 2-3 on days in between.

Even if you have no new content: Facebook 1x each day or every other day, Tweet at least twice each day.

Figure out what works best for you.

AUTOMATING SOCIAL MEDIA

GET A CALENDAR!

Having an editorial calendar can help you when you’re scheduling tweets.

Popular tweet schedulers:

Hootsuite SocialOomph TweetAdder TweetDeck

SOCIAL MEDIA IS NOT A CROCK POT

You can’t set it and forget it!

HOW TO GENERATE INTEREST ON TWITTER

All about the words you use!

Tips Simple How To Giveaway Top ten lists Using the word “retweet” Alerting readers to new content

Also don’t forget to add social media buttons to your site or invite people to follow your social media channels at the top/bottom of every post. Calls to action have been proven to work!

FAVORITE TOOLS

• Tweettails-Calculate statistics from tweets, favorite words, most mentioned users etc.

• Tweriod-Gives you the best times to tweet.

• Tweepi-Manage your followers.

• Just Unfollow-Self explanatory.

GRATITUDE

Similar to genuine helpfulness, but different. Don’t be phony about your thanks. Best practice: Just thank everyone.

PATIENCE/DEDICATION

Consistency is the cousin of patience.

Those who are patient reap the rewards: professionally, emotionally, financially.

L Bee and the Money Tree

URL: www.lbeeandthemoneytree.comEmail: lauren@lbeeandthemoneytree.comTweet: @lbeemoneytree

Thank you so much for having me, and thank you for coming to today’s presentation!

REFERENCES

http://socialmouths.com/blog/2010/09/20/10-tips-to-drive-twitter-traffic-to-your-blog/

http://www.vocus.com/blog/social-media-tips-from-melinda-emersons-webinar/

http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.html#

http://lbeeandthemoneytree.com/social-media-tips/