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Samuel Terling, senior consultant at KWD, presented the benefits of using an entirely digital process for corporate reporting
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The Future of Digital ReportingThe Future of Digital Reporting
Samuel TerlingSamuel Terling
samuel.terling@kwsamuel.terling@kw--digital.comdigital.com
Agenda
• Trends in Digital Reporting
•• KWD Digital Reporting
• Examples
Trends in Digital ReportingTrends in Digital Reporting
Source: Everett Rogers Technology Adoption Lifecycle model
Digital Reporting Trends
• U.S. introduced legislation for use of XBRL
•• Germany and U.K. considering legislation
• SAP facilitates online reporting
• Behavioral shift: stationary to mobile
� Efficiency shift: single printed report to centralised
management of reports in multiple channelsmanagement of reports in multiple channels
KWD Digital ReportingKWD Digital Reporting
Traditional Approach
$$
Stress
Draft in
MS Word
Draft in
MS WordTypesetting in
InDesignTypesetting in
InDesignPrint ready PDFPrint ready PDF
Conversion to “web version”Conversion to “web version”
Stress
Potential Improvements
• Improve end-user experience
•• Decrease total cost and time to market
• Remove channel limitations
• Increase reach
• Eliminate sequential dependencies
• Reduce stress
Overview of KWD Reporting Value Chain
CreateCreate
Content
MS Word
CommunicateCommunicate
Interactivity
Rich media
ConnectConnect
Corporate website
PrintMS Word
Own the process
Rich media
Information drilldown Search engines
Tablets/Smartphone
Social media
Create
Create and manage
Layout editors
Brand manager
Art director
Web designer
Typesetters
System developers
Content editors
Project managers
Content providers
(Finance, CSR) (Finance, CSR)
Copywriters
Translators
Specialists (IR, CSR)
Communicate
Interactivity
Interactivity
Interactivity
Rich media
Information drill down
Information drill down
Connect
Connect
Layout editors Print ready PDF
Brand manager
Art director
Web designer
Typesetters
System developers
Content editors
Project managers
Content providers
(Finance, CSR)
Anytime a PDF copy can
be extracted for internal
circulations and revisions.
The final PDF version can
be printed using digital or
offset printing.
Web version, HTML
Textual content is linked to
the print version, which
eliminates human errors.
(Finance, CSR)
Copywriters
Translators
Specialists (IR, CSR)
The platform renders
perfectly valid HTML code
to optimize the pages for
public search engines.
It works on any kind of web
server or client browser.
Corporate Website - PDF - Print
The web version is updated automatically
Search Engines
Search Engines
Mobile devices
• Example with Responsive Design
KWD’s Approach
$$
Stress
Draft in
MS Word
Draft in
MS WordTypesetting in
InDesignTypesetting in
InDesignPrint ready PDFPrint ready PDF
Conversion to web version
Conversion to web version
Stress
KWD’s Approach
Draft in
MS Word
Draft in
MS Word
Print ready PDFPrint ready PDF
Web versionWeb version
Thank you
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