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Key Consumer Trends Part 2 - Istanbul 2012, Venue: The Seed
Citation preview
Istanbul Consumer Trend Seminar |trend
watchingcom
PART II
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
This presentation is exclusively for those who attended trendwatchingcoms Trend Seminar in Istanbul on 6 September 2012 The presentation is yours to read refer to pull apart amp present to your colleagues Use it to successfully launch on-trend innovations of your own
Dont hesitate to email me if you have any questions and good luck
Henry MasonGlobal Head of Research and Managing Partnerhenrytrendwatchingcom
WELCOMETHIS IS ONE OF THE PRESENTATIONS GIVEN AT TRENDWATCHINGCOMS ISTANBUL TREND SEMINAR
PLAIN SAILING
The business environment
Istanbul Consumer Trend Seminar |trend
watchingcom
Thatrsquos more like it
Istanbul Consumer Trend Seminar |trend
watchingcom
OR
Istanbul Consumer Trend Seminar |trend
watchingcom
CATCH THE WAVE
Before it catches you
WHOamp
HOW
FUZZY-NOMICS
CITY-SUMERSEMERGED HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just some new airline routes all full -)
Istanbul Consumer Trend Seminar |trend
watchingcom
REMAPPED
UBIQUITOUS
Global brands local consumers
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS amp NICHE
Strengthening both the MASS and the NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS OR NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Doğanay Exporting şalgam (beet juice) to Japanese consumers
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
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China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
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EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
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EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
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Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
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URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
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Istanbul Consumer Trend Seminar |trend
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URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
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EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
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Istanbul Consumer Trend Seminar |trend
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FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
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TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
This presentation is exclusively for those who attended trendwatchingcoms Trend Seminar in Istanbul on 6 September 2012 The presentation is yours to read refer to pull apart amp present to your colleagues Use it to successfully launch on-trend innovations of your own
Dont hesitate to email me if you have any questions and good luck
Henry MasonGlobal Head of Research and Managing Partnerhenrytrendwatchingcom
WELCOMETHIS IS ONE OF THE PRESENTATIONS GIVEN AT TRENDWATCHINGCOMS ISTANBUL TREND SEMINAR
PLAIN SAILING
The business environment
Istanbul Consumer Trend Seminar |trend
watchingcom
Thatrsquos more like it
Istanbul Consumer Trend Seminar |trend
watchingcom
OR
Istanbul Consumer Trend Seminar |trend
watchingcom
CATCH THE WAVE
Before it catches you
WHOamp
HOW
FUZZY-NOMICS
CITY-SUMERSEMERGED HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just some new airline routes all full -)
Istanbul Consumer Trend Seminar |trend
watchingcom
REMAPPED
UBIQUITOUS
Global brands local consumers
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS amp NICHE
Strengthening both the MASS and the NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS OR NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Doğanay Exporting şalgam (beet juice) to Japanese consumers
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
PLAIN SAILING
The business environment
Istanbul Consumer Trend Seminar |trend
watchingcom
Thatrsquos more like it
Istanbul Consumer Trend Seminar |trend
watchingcom
OR
Istanbul Consumer Trend Seminar |trend
watchingcom
CATCH THE WAVE
Before it catches you
WHOamp
HOW
FUZZY-NOMICS
CITY-SUMERSEMERGED HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just some new airline routes all full -)
Istanbul Consumer Trend Seminar |trend
watchingcom
REMAPPED
UBIQUITOUS
Global brands local consumers
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS amp NICHE
Strengthening both the MASS and the NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS OR NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Doğanay Exporting şalgam (beet juice) to Japanese consumers
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Thatrsquos more like it
Istanbul Consumer Trend Seminar |trend
watchingcom
OR
Istanbul Consumer Trend Seminar |trend
watchingcom
CATCH THE WAVE
Before it catches you
WHOamp
HOW
FUZZY-NOMICS
CITY-SUMERSEMERGED HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just some new airline routes all full -)
Istanbul Consumer Trend Seminar |trend
watchingcom
REMAPPED
UBIQUITOUS
Global brands local consumers
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS amp NICHE
Strengthening both the MASS and the NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS OR NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Doğanay Exporting şalgam (beet juice) to Japanese consumers
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CATCH THE WAVE
Before it catches you
WHOamp
HOW
FUZZY-NOMICS
CITY-SUMERSEMERGED HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just some new airline routes all full -)
Istanbul Consumer Trend Seminar |trend
watchingcom
REMAPPED
UBIQUITOUS
Global brands local consumers
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS amp NICHE
Strengthening both the MASS and the NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS OR NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Doğanay Exporting şalgam (beet juice) to Japanese consumers
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
WHOamp
HOW
FUZZY-NOMICS
CITY-SUMERSEMERGED HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just some new airline routes all full -)
Istanbul Consumer Trend Seminar |trend
watchingcom
REMAPPED
UBIQUITOUS
Global brands local consumers
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS amp NICHE
Strengthening both the MASS and the NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS OR NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Doğanay Exporting şalgam (beet juice) to Japanese consumers
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Just some new airline routes all full -)
Istanbul Consumer Trend Seminar |trend
watchingcom
REMAPPED
UBIQUITOUS
Global brands local consumers
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS amp NICHE
Strengthening both the MASS and the NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS OR NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Doğanay Exporting şalgam (beet juice) to Japanese consumers
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
UBIQUITOUS
Global brands local consumers
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS amp NICHE
Strengthening both the MASS and the NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS OR NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Doğanay Exporting şalgam (beet juice) to Japanese consumers
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
MASS amp NICHE
Strengthening both the MASS and the NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS OR NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Doğanay Exporting şalgam (beet juice) to Japanese consumers
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MASS OR NICHE
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Doğanay Exporting şalgam (beet juice) to Japanese consumers
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
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TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
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HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
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HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
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NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Doğanay Exporting şalgam (beet juice) to Japanese consumers
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
DONrsquoT CARE
Burger King bacon sundae
Istanbul Consumer Trend Seminar |trend
watchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
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EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
CARE
Eco-friendly Laundry by cycle
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
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EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
China Minmetals replica UNESCO Austrian village
DONrsquoT CARE
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGEDldquoRather than talking of lsquoemergingrsquo markets itrsquos clear that in many respects Chinese Indian and Brazilian Turkish consumers (to mention just a few) have already EMERGEDrdquo
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
New consumers new business models new opportunities
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MADE FOR BRIC
ldquoIncreasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging marketsrdquo
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
MADE FOR CHINA
Aston Martin 88 Limited edition cars for the Year of the Dragon
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Nike Year of the Dragon t-shirts amp sneakers
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Lucas BolsYoghurt-based liqueur created to cater to Chinese taste
MADE FOR CHINA
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Hermegraveslimited edition saris only available in Mumbai
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
MADE FOR INDIA
Diageo Masala Marke vodka
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
MADE FOR TURKEY
Next year -)
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RED CARPET
ldquoBusinesses around the world are catering to if not rolling out exclusive services for Chinese visitors and touristsrdquo
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
RED CARPET
ChristiersquosChinese translation of En Primeur wine list
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Hilton amp Vivienne TamLimited edition slippers enhance Hilton Huanying
RED CARPET
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Schiphol Airport Chinese translation appRED
CARPET
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
RED CARPET
Muğla TourismCompetition in China kicks off campaign for holiday-makers
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONAL BY ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CREATIVE DESTRUCTION
This is it -)
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXCEPTIONALLldquoAn avalanche of new brands entrepreneurs and innovations from with global potential and appeal are coming with superior products and services competing and even beating the established and entrenched incumbents at their own gamerdquo
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
EXCEPTIONALL Peak GamesThird largest social gaming plat-form with 30m monthly users
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
WeChatWeixin renamed WeChat for global appeal over 100m users
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
BosidengChinese brand opens flagship store in London
EXCEPTIONALL
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
PeakChinese sports brand and NBA sponsor opens in LA
EXCEPTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NOT JUST ABOUT THE RICH
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL
ldquoThe opportunities to cater to the hundreds of millions of low-income consumers will be unprecedentedrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
FUNCTIONAL SABMiller ImpalaCassava beer
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
FUNCTIONAL
SafaricomCall-a-Doc offers access to doctors for 2 cents min
FUNCTIONAL
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
LampT Insurance amp VimoSEMA Micro insurance aimed at female migrant workers
FUNCTIONAL
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
EMERGED
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONAL FOR ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTIONALL
ldquoThe phenomenon of simple small andor cheap products and services designed for low(er)-income consumers in emerging markets that also have cross-over appeal in mature consumer societiesrdquo
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
FUNCTIONALL ReadySet Solar Charger MTN in Africa Kickstarter for the US
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Unilever NestleApplying sachet marketing strategies in Europe
FUNCTIONALL
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Cep-T ParacardGaranti and Turkcell partner with service aimed at unbanked
FUNCTIONALL
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
EMERGED
Inspiration is global opportunities are global So should your outlook and ambition
FUNCTION-ALL
FUNCTIONALREDCARPET
MADEFOR BRIC
EXCEPTION-ALL
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
FUNCTION-ALLFUNCTIONALRED
CARPETMADE
FOR BRICEXCEPTION-
ALL
NEXT1) Are you working with global brands to better serve the new Turkish consumers 2) How are you catering to Chinese (and Indian and Arab) consumers both at home and abroad3) What low-income lessons can you learn from and apply both at home and abroad
Istanbul Consumer Trend Seminar |trend
watchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
CITY-SUMERSEMERGED FUZZY-
NOMICS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
URBANOMICS
ldquoThe future is utterly urbanrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoGrowing cities could inject up to USD 30 trillion a year into the world economy by 2025rdquo
(Source McKinsey Global Institute June 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBANOMICS
ldquoOne billion people will enter the global consuming class by 2025rdquo
(Source McKinsey Global Institute June 2012)
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
NOWISM amp
NEWISM
Urban consumers are CITYSUMERS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERSldquoWhy urban consumption is different constant choice abundance amp never-ending newness make urban consumers more focused on experiences more sophisticated more demanding and more mature CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CITYSUMERS
ldquoIstanbul per capita GDP is more than 70 higher than the national average third highest out of the 78 metro-regions in the OECDrdquo
(Source OECD March 2008)
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
URBANIZED LevirsquosCommuter Jeans
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
BibardakmeyvecomDeliveries of fresh fruit target time-starved officeworkers
URBANIZED
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
MAXI-METRO
Youngman Vehicle GroupWorldrsquos largest bus carries 300 passengers
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
MINI METRO
Daewoo ElectronicsMini Washing Machine is 15 the size of standard amp wall-mountable
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
ECO-URBAN
Bosco Verticale wooded skyscraper
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
COUNTERTREND
URBAN ESCAPE
Akyaka Town proud to offer visitors experience of a ldquoslow cityrdquo
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquoYou canrsquot go wrong delivering city-specific products services and communications that capture a cityrsquos character URBAN PRIDE is a great human and fun way to pay respect to CITYSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
URBAN PRIDE
ldquo67 of urban consumers identify themselves with their city almost as many as the 69 that identify themselves with their nationrdquo
(Source Metro International and United Minds April 2011)
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
URBAN PRIDE
MaviIstanbul themed t-shirts still popular in 8th year
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Converse SoHo store sells exclusive NYC t-shirts
URBAN PRIDE
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Yahoo Bus Stop DerbyCompete against different districts
URBAN PRIDE
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
CITYSUMERS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MOBILE MOMENTS
ldquoFor choice-rich urban consumers every moment will be a mobile moment and anything that is less than instant and seamless will be a source of frustration if not ragerdquo
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
MOBILE MOMENTS
QR code shopping walls
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
MastercardAt-seat snack delivery service at cinemas
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Turkish AirlinesQR code treasure hunt around London
MOBILE MOMENTS
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
eBay Now App offers USD 5 same day delivery service from local stores
MOBILE MOMENTS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
EXPERIENCECRAMMING
ldquoAs consumption gets more temporary and transient deconstructing products into shorter easier to digest and affordable versions makes it possible for consumers to collect even more experiences as often as possiblerdquo
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
EXPERIENCE CRAMMING
VertragingsApp short stories to match a delay
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
JampM Farm Detroit 2-week Easter chick rentalEXPERIENCE
CRAMMING
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
EXPERIENCES amp INSTANT SKILLS
Make Cheese mozzarella making kit
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
Think about how to combine trends
SIDESTEP
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
URBANOMICS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISM
ldquoMature materialism Experienced urban hyperconsumers are able to handle more daring innovations more quirky flavors more risqueacute experiences and appreciate brands that are rawrdquo
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
MATURIALISM W Hotel Taipei Cocktail inspired flavors for the 2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Diesel IndialdquoSex sells unfortunately we sell jeansrdquo Knee-J promotion
MATURIALISM
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Vibease SingaporeRemote control vibrator for long distance couples
MATURIALISM
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
VietjetFined by aviation authority after dancing attendants in bikinis
MATURIALISM
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Oreo Pride CookieFacebook post saw 219643 likes 66845 shares and 36011 comments (as of 270812)
MATURIALISM
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoUrban consumers are more tolerant of alternative lifestyles and products and services that push the boundariesrdquo
MATURIALISM
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
URBANOMICS
MATURIALISM
EXPERIENCECRAMMING
URBANPRIDE
URBANIZED
MOBILEMOMENTS
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
MATURIALISMEXPERIENCECRAMMING
URBANPRIDEURBANIZED MOBILE
MOMENTS
NEXTAre your products and services CITYSUMER-friendly
Think lifestyles attitudes demands but also sizes pricing structures business models etc
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
FUZZY-NOMICSEMERGED CITY-
SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FUZZYNOMICS
ldquoThe relationship between producer and consumer brand and customer is ever more blurredrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Seven (yes 7) trends that deal with the changing relationships between consumers amp producers
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RECOMMERCE
ldquoConsumers can now easily unlock the value of their past purchases and lsquotrade in to trade uprsquo alleviate financial strains andor quell environmental and ethical concernsrdquo
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
RECOMMERCE eBay Instant Salesell direct from the device
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Mango for Mango discount loyalty program
RECOMMERCE
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
KuponomiDaily deal voucher resale platform
RECOMMERCE
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Adidas PhilippinesRefresh Your Gear
RECOMMERCE
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Patagonia amp eBay Common Threads Initiative
RECOMMERCE
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoACCESSHIP offers the ability to try multiple products freedom from maintenance and lower upfront costs than ownership ndash yet still delivers the same ultimate experience at the moment of userdquo
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
ACCESSHIP Daimler electric Car2Gopick up leave anywhere
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Peugeottransport across van car amp cycle ACCESSHIP
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ACCESSHIP
ldquoEven big manufacturing brands will become service brandsrdquo
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MIY
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
MYIldquoMAKE IT YOURSELF Why itrsquos easier than ever for consumers to design products from scratch and then turn them into physical goodsrdquo
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
MYI TechShopaccess professional manufacturing for a low monthly fee
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Rowenta amp EliumStudioNaturalis - make your own skin care
MYI
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Akbank Jazz FestivalFacebook app user-created melodies into t-shirt designs
MYI
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoMIY offers consumers control status and instant gratificationrdquo
MYI
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquoConsumers are realizing the value of the things they can make and sell and opting to become SELLSUMERSrdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SELLSUMERS
ldquo31 of UK Internet users sold goods or services online in 2011 up from 21 in 2010rdquo
(Source Office of National Statistics (UK) 2012)
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
SELLSUMERS Imprima 3DBrazilian 3D printing marketplace launched Dec 2011
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Square Democratizing credit card payments 2m merchant mobile accounts
SELLSUMERS
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
VANCL Star Personal lsquostorefrontrsquo sales SELLSUMERS
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Kaiser Chiefs Craft amp sell their album your way
SELLSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TASKSUMERS
ldquoSELLSUMERS can sell their time to other consumers and become TASKSUMERSrdquo
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
TASKSUMERS PleaseBringMe Tourists tasked with bringing hard to obtain items
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
mmMuleRequest items for delivery by travelers
TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
PRESUMERS
ldquoConsumers are not just buying finished products but willingly and enthusiastically supporting and participating in the funding and production of goodsrdquo
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
PRESUMERS KickstarterCrowd-funding site for creative projects
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
PRESUMERS WujudkanIndonesian site featuring start-ups campaigning for funds
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
HandsupcnSite responds to public demand to source daily deals
PRESUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERS
ldquoConsumers who move from passively consuming a product towards actually investing if not owning a stake in the brands they buy fromrdquo
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
CUSTOWNERS Mr amp Mrs Smith Customer bonds with interest redeemable on hotels
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Smallknot Invest in local businessesCUSTOWNERS
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Barclaycard Ring Social credit card where members share profits
CUSTOWNERS
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
friendsurance Shared insurance for cheaper premiums
CUSTOWNERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
ACCESS-SHIP
CUSTOWNERS
SELLSUMERSMIY TASKSUMERS
PRESUMERS
FUZZYNOMICSRE-COMMERCE
Istanbul Consumer Trend Seminar |trend
watchingcom
Traditional consumption and ownership is passe
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
ACCESS-SHIP SELLSUMERS PRESUMERS
RE-COMMERCE
1 Vision
2 New business concepts
3 New products services experiences4 Marketing advertising PR
Istanbul Consumer Trend Seminar |trend
watchingcom
CUSTOWNERSMIY TASKSUMERS
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
ACCESS-SHIP
CUSTOWNERS
SELLSUMERS
MIY TASKSUMERS
PRESUMERS
RE-COMMERCE
NEXTWhat new models of ownership are you catering to if not encouraging
Look at the four types of new consumer Are they on your radar
Istanbul Consumer Trend Seminar |trend
watchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Satildeo Paulo Consumer Trend Seminar |
Quite a ride
THE BUSINESS ARENA
Istanbul Consumer Trend Seminar |trend
watchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
EMERGED FUZZY-NOMICS
CITY-SUMERS HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
ldquoConsumers will expect if not demand that brands mirror society and act genuinely honestly and openlyrdquo
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Abundance quality choice amp identity
Istanbul Consumer Trend Seminar |trend
watchingcom
HUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
How consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
Online how consumers see your brand
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
There are an increasing number of brands out there that arenrsquot robots
HUMAN BRANDSHUMAN BRANDS
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
HUMAN BRANDS
Dove Ad MakeoverReplacing negative ads with self-esteem boosting ones
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
FLAWSOMERANDOMACTS OF
KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoConsumers will embrace brands that are FLAWSOME brands that are still brilliant despite having flaws even being flawed (and being open about it) can be awesomerdquo
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquo68 of consumers trust reviews more when they see both good and bad scores while 30 suspect censorship or faked reviews if there arenrsquot any negative comments or reviewsrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
FLAWSOME Dominorsquos PizzaLive streaming feedback in New Yorkrsquos Time Square good and bad
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
McDonaldrsquos CanadaYouTube video showing why burgers donrsquot look like the photos
FLAWSOME
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
FLAWSOME
ldquoBeing FLAWSOME is ultimately about showing confidence in your product and respect for your customersrdquo
(Source Reevoocom January 2012)
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF KINDNESS
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoIts never been easier for brands to surprise and delight audiences with RAK at just the right moment especially with consumers disclosing more information about their needs or wants via social mediardquo
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
RAK Kleenex IsraelFacebook flu care Packages
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Kotex Israel Pinterest inspiration from sanitary care brand
RAK
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
RANDOM ACTS OF
KINDNESSldquoFor consumers long used to (and annoyed by) distant inflexible and self-serving corporations any acts of kindness by brands will be gratefully receivedrdquo
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
SERVILE BRANDS
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
TOUGH LOVE
ldquoThe time for unconditional generosity is over Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper-demanding of consumersrdquo
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
TOUGH LOVE
Anthon Berg ChocolatePop-up store sells chocolate for good deeds
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Mexico City lsquoBarter MarketrsquoGovernment swaps recyclable waste for fresh produce via green lsquocurrencyrsquo
TOUGH LOVE
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
SERVILEBRANDS
ldquoWhy serving is the new selling think about not screwing people over proactively trying to solve problems proactively trying to save consumers money and being genuinely helpfulrdquo
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
IKEA Boxes via billboards
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Chevrolet Orca Rescue DriveSERVILE
BRANDS
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
SERVILE BRANDS
GS25 Convenience storesAllows virtual storage of second item in lsquotwo for onersquo promotions
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |
Hellmanrsquos amp St MarchePersonalized receipt recipesSERVILE
BRANDS
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
ldquoThink marketing that isnrsquot marketingrdquo
SERVILEBRANDS
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
SERVILEBRANDS
RAK
FLAWSOME
TOUGHLOVE
HUMAN
Istanbul Consumer Trend Seminar |trend
watchingcom
Just embrace it -)
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
SERVILEBRANDSRAKFLAWSOME TOUGH
LOVE
NEXTThis is all about what consumers think of your brand
You cant pull any of this off if consumers dont trust amp respect you
Istanbul Consumer Trend Seminar |trend
watchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
Istanbul Consumer Trend Seminar |trend
watchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
NEXT ENJOYED THE PRESENTATIONTHERE IS MORE
SIGN UP TREND BRIEFINGSTo receive our free monthly Trend Briefings by email
Read all our previous free Trend Briefings all the way back to 2002
TIPSWant to track and apply trends yourself Click here for our top tips
PREMIUM SERVICENeed access to all the vital consumer trends insights and innovations Our Premium Service is for you
If you have any comments suggestions or questions then please do let us know Just emailANDREA THORNHead of Client Servicesandreatrendwatchingcom
ABOUT USEstablished in 2002 trendwatchingcom is the worldrsquos leading trend firm scanning the globe for the most promising consumer trends insights and related hands-on business ideas Our Premium Service counts many of the worldrsquos leading brands as clients while our free monthly Trend Briefings go out to over 160000 subscribers in 180 countriesMore atwwwtrendwatchingcom
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