Kerstin Mogull Thinking Digital (3)

BBC: A Digital Future In The North

Kerstin MogullChief Operating Officer, BBC Future Media & Technology

15 May 2009

• An overview of BBC’s plans

Today

• A focus on FM&T’s plans

• New ways of working

Why Is BBC Moving North?

• Getting back in touch with audiences across the country

• Physically shifting BBC’s centre of gravity

• To create strong regional hubs around UK: Cardiff, Bristol, Glasgow, Salford

• Production spend – at least half will be on programmes made outside London by 2016

MediaCity:UK – Project History

Which Parts Of The BBC Are Heading North?

• Innovate and build the next generation of televisionexperiences

The FM&T Vision

• Develop exciting new propositions for our audiences on all platforms

• Work with partners from across the North to establish a new and collaborative approach

• Build on heritage of creating broadcast standards and sharing across the industry

FM&T – Who’s Going?

• TV Platforms team

• Future Media teams supporting BBC Sport, Children’s, Entertainment, Radio 5 Live and Formal Learning

• Part of Research & Development

• Part of the Information & Archive Media Management team

TV Platforms

TV Platforms

TV Platforms

Online Teams

• Sport – 2012 Olympics a huge challenge

• CBBC and CBeebies – brands have games associated

• Learning – online work is key for this area in reaching young audience

• Entertainment – Dragon’s Den, Eurovision, Celebdaq

Part Of R&D And Information & Archives

New Ways Of Working: Partnerships

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Mediaorganisation

New Ways Of Working: Digital

• Common standards for end-to-end digital content production

• Multi-platform and multi-site production

• Opportunities to exploit archive to the benefit of audiences

• Editorial collaboration as content can be easily stored and accessed

• Tested within the BBC first – then shared with the industry

Kerstin MogullChief Operating Officer, BBC Future Media & Technology

BBC: A Digital Future In The North