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Stefano Tranquillinistefano@keeke.it
The Problem
The Problem
The Problem
Send me the pic
The Problem
To me as well
Send me the pic
The Problem
Sende mir das Bild
Send me the pic
To me as well
The Problem
The Problem
How to share?
How to share?
How to share?
4 people
~2000 friends
500x
How to share?
4 people
~2000 friends
500x
?
Wouldn’t it be awesome if..
Wouldn’t it be awesome if..73% Yes
Wouldn’t it be awesome if..
k ke73% Yes
selectedpeoplepublic
High UX for photo sharing
Competition
instagram corso12 color
evertale whatsapp
dropbox
bump bluetooth
Low UX for photo sharing
selectedpeoplepublic
Competition
instagram corso12 color
evertale whatsapp
dropbox
bump bluetooth
High UX for photo sharing
Low UX for photo sharing
What’s new
What’s new
Context and Locationbased sharing
What’s new
Context and Locationbased sharing
NO social constraintsjust people that care
What’s new
Context and Locationbased sharing
Dynamic groups
NO social constraintsjust people that care
What’s new
Context and Locationbased sharing
Dynamic groups
NO social constraintsjust people that care
UX for photo sharing
What’s new
Context and Locationbased sharing
Dynamic groups NO oversharing
NO social constraintsjust people that care
UX for photo sharing
Market Size Opportunity
~1Bsmartphones
75%pic / video total people market
~700M
Business Model
Business Model
Keeke is FREE
Business Model
Keeke is FREE
LIMITED #Photosbut
Business Model
Keeke is FREE
LIMITED #Photosbut
Business Model
Keeke is FREE
LIMITED #Photos
or
but
Business Model
Business Model
$8.5B 2011 CAGR ~30%
Business Model
$8.5B 2011 CAGR ~30%
in-app features
Filters#Photos ..and many more
2%-4% users pay
Marketing
Marketing
Marketing
Marketing
Share (no photos) on
= Free adv
1-year plan
8mo
30k
4mo
beta
Infrastructure
1Y
Company
1-year plan
8mo
30k
4mo
beta
Infrastructure
1Y
Company Development
Marketing
70k
Fix
private
stable
1-year plan
8mo
30k
4mo
beta
Infrastructure
1Y
Marketing
150k
Fix
public
Company Development
Marketing
70k
Fix
private
stable
..and one more thing
Who is behind
Greta
Jovan
Stefano
Filippo
Who is behind
Greta
Jovan
Stefano
Filippo
....
www.keeke.it
Stefano Tranquillinistefano@keeke.it
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