View
589
Download
0
Category
Tags:
Preview:
DESCRIPTION
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Citation preview
© 2013
Grow Your Nonprofitwith Email & Social MediaSimple Strategies for Nonprofits
© 2013
Julie NiehoffDirector, Field Education & Development
Constant Contact
Vice-Chair, TANO
jniehoff@constantcontact.com
Facebook.com/julniehoff
twitter: @JulieNiehoff
© 20133
Facebook LinkedIn InstagramTwitter Pinterest Youtube
WHERE ARE YOU TODAY?
© 20134
at its core, marketing is abouteliciting a physical and measureable
RESPONSE
© 20135
PHYSICAL, MEASURABLE RESPONSE
click ordownload
come tothe storeor office
schedulea session
donate call
© 20136
EMAIL IS HARD TO BEAT• lots of physical,
measurable response
• easy to brand with colors + logos
• helps to measure and monetize social media
© 20137
traditional marketing
find
keep
convert
new marketing
find
keep
convert
OUTREACH HAS CHANGED
“Flip The Funnel: Retention is the New Acquisition”-- Joe Jaffe (@jaffejuice)
© 20138
ENGAGEMENTthe new word-of-mouth is
© 20139
FORWARD& SHARE
Your new best friends.
Make it easy to share.
© 201310
NOW, LATER OR NEVERthree little words that rule your world
• who is it “from?”• what’s the “subject?”• when do you send your communication?
© 201311
LOOK GREATbrand consistency
© 2013
you can be your authentic self
12
you have an advantage
© 201313
38%Source: Litmus, “Email Client
Market Share,” April 2012
© 2013
40% of Americans under 35 used a mobile device to make a donation.
50% used a mobile device to browse non-profit websites and emails.
14
wediditnyc.wordpress.com
© 2013
tip#1avoid
using too much text
15
© 2013
avoid multiple columns
tip#2
16
© 2013
tip#3avoid
unclear calls to action
17
© 2013
avoidtiny
fonts
tip#4
9-point font, low contrast
between colors
11-point font, improved contrast 16-point font,
improved contrast
18
© 2013
tip#5use
images carefully
19
© 201320
• Any day 35 - 67% don’t see images by default• text links get more clicks than buttons• place your logo left or center in email• include company name in text• key action must be above scroll line• do not give too many choices• make all images clickable (and with text labels)
PRACTICAL ADVICE
© 201321
YOU CAN DO THIS.AND YOU CAN START WITH A SMALL LIST
© 201322
Q&A
jniehoff@constantcontact.com OR julie@tano.org
facebook.com/julniehoff
twitter: @JulieNiehoff
Recommended