Joel Cheesman

Mobile - RU In?

Joel Cheesman• 15 years• Marketer• Blogger• SEO• Social Media• Mobile

@joelcheesman

@joelcheesman

"You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook, Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. 

"At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.

"You’ve spent the day on the Internet — but not on the Web. And you are not alone."

@joelcheesman

Today, we'll cover:

• Why go mobile?• How To's• Texting• Mobile Advertising• The Future• Q & A

@joelcheesman

ConsumerBiz

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ConsumerBiz

Traditional Mktg.

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ConsumerBiz

Traditional Mktg.

Bulletin Boards

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ConsumerBiz

Traditional Mktg.

Bulletin Boards

Web

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ConsumerBiz

Traditional Mktg.

Bulletin Boards

Web

Social Media

@joelcheesman

ConsumerBiz

Traditional Mktg.

Bulletin Boards

Web

Social Media

Mobile

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@joelcheesman

@joelcheesman

@joelcheesman

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@joelcheesman

Considerations:

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Considerations:• URL?

Dot-mobim.companyname.comCSSHTML5

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Considerations:• URL?• Jobs?

ScrapingXML Feed

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Considerations:• URL?• Jobs?• Design

Not just your website squeezed into a 2-inch screen!

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Considerations:• URL?• Jobs?• Design• Devices

It's not all about the iPhone.

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Considerations:• URL?• Jobs?• Design• Devices• Speed

@joelcheesman

Considerations:• URL?• Jobs?• Design• Devices• Speed•  To App or Not?

@joelcheesman

Considerations:• URL?• Jobs?• Design• Devices• Speed•  To App or Not?• Connect?

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@joelcheesman

http://bit.ly/mobiemulator

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@joelcheesman

Texting

4+ Billion 94%

14 seconds

@joelcheesman

There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.

Texting'All The Kids are Doing It'

“'If you want to know what people like us will do tomorrow. you look at what teenagers are doing today. And the latest figures say that only 11% of teenagers email daily.' Email is the past. Texting, IM and Facebook are the future.”

- Facebook COO, Sheryl Sandberg

@joelcheesman

Cell phone owners between the ages of 18 and 24 exchange an average of 110 text messages per day.

Texting“... And So Are The Adults”

“60% of those over 45 were found to be just as likely to use SMS as they were to make voice calls from their mobile device... text messaging is gaining on email as the preferred means of daily international communication, with 32% of responses across all ages preferring SMS, compared to 33% for email.

- MediaPost: “Texting: It's Not Just For Children Anymore,” 1/11/10

@joelcheesman

Texting

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Mobile Advertising

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Mobile Advertising

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The Future (is Now)

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NFC

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@joelcheesman

Joel Cheesman• twitter.com/

joelcheesman• joelcheesman.com• joel@mobsicle.com• blog.mobsicle.com