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Providing food and beverage suppliers with a branded website to sell directly to your customers: Features inlcude: Customised branding and URL Complete control of content Product information and images Dynamic promotions engine Real-time stock checking Mobile and tablet compatible Fully hosted and backed-up Hosted brochures with page-turning
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SUPPLIER STOREFRONTS
AGENDASUPPLIER STOREFRONTS
iTradeNetwork
Why online?
Supplier StoreFront
Service as a Software
Contents
ITRADENETWORKWHO WE ARE
Hospitality expertise
Privately owned, profitable and growing
Global network of over 6,000 operators and suppliers
UK based hosting and support
Software as a Service (SaaS)
Customisable solutions
A provider of cloud-based purchasing solutions
Working with some of the biggest global brands
Over 70% of our orders are placed out of office hours
Gary Squire, Group Marketing Director
Matthew Clarke
ITRADENETWORKWHO WE ARE
SUPPLIERS Click logo to view case study
SUPPLIERSOPERATORS
Working with some of the biggest global brands
ITRADENETWORKWHO WE ARE
Click logo to view case study
UK online retail share more than doubled in 5 years
WHY ONLINE?A GROWING MARKET
Source: ONS
Internet sales as a share of all retail
New online entrants: New competitor offering:
WHY ONLINE?LATE ADOPTION
Can you afford to get left behind?
Late adoption of online can lead to failure
Change can be swift and brutal:
WHY ONLINE?LATE ADOPTION
Hospitality operators are already online
find products, equipment, services and suppliers online.
WHY ONLINE?HOSPITALITY SECTOR
85%
72%
61%
spend more than 6 hours a week online for work.
purchase products for work online.
Source: Big Hospitality Technology Survey 2012
Hospitality operators demand convenience
WHY ONLINE?CONVENIENCE & FLEXIBILITY
Convenience was the most important reason for purchasing online.
Successful businesses recognise the importance of giving customers choice.
Over 70% of our orders are placed out of office hours
Gary Squire, Group Marketing Director
Matthew Clark
““”
Source: Caterer & Hotelkeeper 2012
WHY ONLINE?CUSTOMERS WANT ONLINE
of operators who didn’t already, said that they would use online ordering, if offered.
If you don’t offer online, someone else will…
of suppliers said are considering implementing online ordering.
58%
49%
Source: Reed Business Insight – Procurement Research 2012
WHY ONLINE?TELESALES OR ONLINE?
A number of benefits over traditional ordering
Access to the decision maker
Buyer has visibility of your full range
‘In buying mode’ - more likely to be persuaded by offers
Spend more time browsing than on the phone
Buyer can see offers at the point of purchase
Enable you to use your telesales team more effectively
STOREFRONTWHAT IS IT?
Creating a new channel to sell your products
A branded website to sell directly to your customers:
Customised branding and URL
Complete control of content
Product information and images
Dynamic promotions engine
Real-time stock checking
Mobile and tablet compatible
Fully hosted and backed-up
Hosted brochures with page-turning
STOREFRONTA TOUR
Click to view a StoreFronts tour
Increase your sales using targeted promotions
STOREFRONTBOOST YOUR SALES
A powerful promotional tool which increases sales:
Average supplier sees an 8% sales increase
Target non-stockists, geographies, channels
Run promotions to different groups simultaneously
A complete range of promotional tools
STOREFRONTPROMOTIONS TOUR
Click to view promotions tour
Design studio
Customer Support
Email marketing
Reporting
Technical
Account management
STOREFRONTSOFTWARE AS A SERVICE (SaaS)
Launch campaign
ADDITIONAL SUPPORTACCOUNT MANAGEMENT
A partnership to help you achieve full potential
Regular operation and review meetings will mean a true partnership.
Continuous development
Assistance, training and setup
Advice, webinars and support
ADDITIONAL SUPPORTCUSTOMER SUPPORT
Customer support for you and your customers
Dedicated technical helpline for all online support.
UK based Customer Relationship Unit
Inbound customer and head office queries
Available Monday to Friday (09:00-17:00)
ADDITIONAL SUPPORTTECHNICAL
Expert technical support at every step
24/7 technical support and hosting means your customers are safe and secure:
Highest levels of security (same as bank websites)
Tier 3 data centres (highest level in UK)
2 data UK based data centres ensure no drop-out
Availability 99.9% of the time
Integration into other hospitality systems
ADDITIONAL SUPPORTLAUNCH CAMPAIGN
Create awareness and drive engagement
Once customers start online ordering they remain loyal to it.
Pre-launch email awareness campaign.
Launch campaign including emails and PR / advertorials in partner media.
Post launch emails to drive engagement.
*iTradeNetwork can not guarantee the level of exposure in all trade press
ADDITIONAL SUPPORTEMAIL MARKETING
Email marketing to boost sales
Continued email campaigns to promote offers or target specific customer groups
Bespoke promotional email campaigns.
Use your data to target customer segments.
Broadcast and tracking and reporting of results.
We achieve average open rates above industry average.
‘Click to order’ technology
Professionally designed promotions
ADDITIONAL SUPPORTDESIGN STUDIO
Effective online promotions that stand-out will increase your sales:
Design of onsite promotions.
Uploading of promotional literature.
Design of brand owner promotions.
Reporting improves understanding and profits
ADDITIONAL SUPPORTREPORTING
Comprehensive reporting suite plus bespoke reports:
Bespoke Google Analytics to better understand customer
Auditing functions that enable you to see what out of stock items that customers tried to purchase.
Reporting functions don’t slow the live site.
STOREFRONTSUPPLIER BENEFITS
STOREFRONTCUSTOMER BENEFITS
STOREFRONTWHY OUTSOURCE?
There are significant benefits in outsourcing
There are security issues and costs that may not be immediately obvious to your business:
Servers and hosting
Bandwidth
IT development
Helpdesk support
Design
Costs: Security:
Security – how will you protect from ERP system attacks
How are orders secured if there is a problem between website and system
Damage to your reputation if something goes wrong
SUPPLIER STOREFRONTSSUMMARY
Summary
Online purchasing is growing
Expert hospitality knowledge
Easy to use systems that take the hassle out of purchasing
Fully outsourced, complete service offering
Technically robust
Proven to increasing sales and reduce costs
SUPPLIER STOREFRONTSCONTACT US
Contact Us
supplierstorefronts.co.uk
0845 120 7525
enquiries@itradenetwork.com
youtube.com/user/iTradeNetworkEU
@itradenetworkeu
linkedin.com/company/itradenetwork-europe
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