Iof 2011 corporate session

DIGITAL FUNDRAISING SHOWCASE 2:What we can learn from the commercial sector ...

July 2011by Jason Potts, THINK Consulting Solutions– www.thinkcs.org

Questions as you think of them on

Twitter, we will get to them in Q&A

#iofnc – start with THINK

Agenda:

Introductions and Overview – Jason Potts

Corporate perspective 1 – Karen Carter

Corporate perspective 2 – Beth Foster

Corporate perspective 3 – Fintan Gillespie

Corporate perspective 4 – Elizabeth Linder

Q&A – ALL + Rosa Birch (Facebook) and Barry Cahill (Google Grants)

traditional processes, structures and

measurement, even the way we profile

our target audiences are built around conventional

mass media

CHALLENGING TIMES – NUMBER 1

brands are shaped in real time by how consumers talk to each other about

them, not anything we do to market

ourselves

CHALLENGING TIMES – NUMBER 2

the speed that communication

channels are emerging, mainstreaming and then

becoming irrelevant is unlike anything we have

ever known

CHALLENGING TIMES – NUMBER 3

WEB 1.0 ...

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3

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Agenda:

Introductions and Overview – Jason Potts

Corporate perspective 1 – Karen Carter

Corporate perspective 2 – Beth Foster

Corporate perspective 3 – Fintan Gillespie

Corporate perspective 4 – Elizabeth Linder

Q&A – ALL + Rosa Birch (Facebook) and Barry Cahill (Google Grants)

Q&A

THANK YOU

July 2011by Jason Potts, THINK Consulting Solutions– www.thinkcs.org

jason@thinkcs.org jason.sean.potts JasonSeanPotts