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A set of slides giving a brief overview of Web2.0 and social media. We're using these today (2 December) as an introduction to some of our colleagues on the power and benefits of social media.
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Introduction to social media (It’s about you, not ecdp)
8 December 2010Rich Watts
Introduction to social media 8 December 2010
Hello
• This will be different
• We’re all in this together
• This isn’t just about Twitter
Introduction to social media 8 December 2010
Who has heard of Web2.0?
Introduction to social media 8 December 2010
Hang on! What was Web1.0?
Introduction to social media 8 December 2010
So what is Web2.0?
Introduction to social media 8 December 2010
So what?
Introduction to social media 8 December 2010
Ways of working (@kanter)
One-way commsCentralisedPlannedControlledOwning1-2-1 (individual)PreachesPrivate/internal
Two-way dialogueDecentralisedEmergentRelaxedSharing1-2-many (crowds)ParticipatesPublic/external
Introduction to social media 8 December 2010
Means, not ends
Introduction to social media 8 December 2010
Key question remains:What are we trying to achieve?
Introduction to social media 8 December 2010
So: what are we trying to achieve?
Introduction to social media 8 December 2010
• What is it?– Micro-blogging– 140 characters– Whatever you want it to be
Introduction to social media 8 December 2010
Let’s take a look…
Introduction to social media 8 December 2010
That’s it
• Tweets• Follow• Followers• @replies• DMs• RTs• Favourites• Hashtags• Lists
Introduction to social media 8 December 2010
Do
• Tell people who you are (pic, bio, website)• Tweet regularly• Be yourself• Share what you find interesting• Follow people• Explore• Interact with people – get involved• Regularly retweet others
Introduction to social media 8 December 2010
Don’t
• Think it’s all about the numbers
• Ask or talk about numbers
• Try to sell stuff all the time
• Follow, then unfollow
• User it every once in a while– It’s not Facebook
Introduction to social media 8 December 2010
Your Twitter to-do list
• Sign up
• Follow people (start with @ecdp)
• Tweet stuff– Regularly
• Get involved and engaged with people
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