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DESCRIPTION
Organic app marketing and app store optimization are the future of app marketing. Follow along as we present the idea of organic, unpaid, app marketing as well as an example case study of exactly how to optimize your app store presence.
Citation preview
Understand. Improve.
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
MOBILEDEVHQ
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
AGENDA
Introduction / Context
Organic App Marketing
App Store Optimization
ASO vs SEO
Making an ASO Plan
iOS vs Google Play
Other Organic Channels
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ABOUT ME
Ian SeffermanCo-Founder / CEO
Began working in App Ecosystem in 2009
Previously with Amazon.com
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ABOUT MOBILEDEVHQ
2009-2010 2011 2012-
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ABOUT MOBILEDEVHQ
ORGANIC APP MARKETING
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
APP STORE OPTIMIZATION
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO VS SEO: SEO
On-Page: Off-Page:Title TagH1, H2, H3Keyword DensityURL: Domain and Path
LinkbuildingAnchor textSocial
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO VS SEO: ASO
On-Metadata: Off-Metadata:App NameDescriptionKeywordsScreenshotsPublisher
Downloads / VelocityRating / ReviewsSocialLinkbuilding
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: HAIKU DECK
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: COMPETITION
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: CATEGORY
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: KEYWORDS
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: TITLE
Bad
Haiku Deck
Good
Haiku Deck – Beautiful Slideshow Presentations
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: KEYWORDS
Bad
photo keynote powerpoint…
Good
photo,keynote,powerpoint,present,slides,…
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: DESCRIPTION
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: DESCRIPTION
“Haiku Deck is the simple new way to create stunning presentations – whether you are pitching an idea, teaching a lesson, telling a story, or igniting a movement.”
The First Sentence
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: DESCRIPTION
“A smart app that makes beautiful slide shows in no time and makes your iPad a more productive tool” – Wall Street Journal
Authoritative Reviews
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: DESCRIPTION
“Instantly create the perfect look by choosing from a range of stylish themes.”
Features
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: SCREENSHOTS
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: LAUNCHING
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
ASO PLANNING: USING PAID
Paid Downloads
Download Velocity
Search Rankings
Top Charts
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
iOS VS GOOGLE PLAY
iOS Google PlayKeyword FieldNo Description
No Keyword FieldDescriptionPageRank of detail page
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
iOS VS GOOGLE PLAY
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
iOS VS GOOGLE PLAY
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
iOS VS GOOGLE PLAY
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
iOS VS GOOGLE PLAY
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
OTHER ORGANIC CHANNELS
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
OTHER ORGANIC CHANNELS
Understand. Improve.
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
MOBILEDEVHQ
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