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Ryan Nystrom - mobile lead at Dynamit - internal presentation on full cycle iOS app publishing.
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Ryan Nystrom || @_ryannystrom || April 2013
iOSfrom dev to prod
Ryan Nystrom || @_ryannystrom || April 2013
accountsRyan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
developer
Ryan Nystrom || @_ryannystrom || April 2013
$99 / year
Device Testing
Deploy to App Store
Ryan Nystrom || @_ryannystrom || April 2013
company
Ryan Nystrom || @_ryannystrom || April 2013
$99 / year
DUNS Number
Unlimited teammates
Deploy to App Store
Ryan Nystrom || @_ryannystrom || April 2013
enterprise
Ryan Nystrom || @_ryannystrom || April 2013
$299 / year
DUNS Number
In-house Apps
Ryan Nystrom || @_ryannystrom || April 2013
Developer Company Enterprise
Cost / yr
DUNS
Team
In-house
Use Device
$99 $99 $299
https://developer.apple.com/programs/start/ios/
Ryan Nystrom || @_ryannystrom || April 2013
team roles
Ryan Nystrom || @_ryannystrom || April 2013
Agent
Admin
Member
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
distribution
Ryan Nystrom || @_ryannystrom || April 2013
app store
Ryan Nystrom || @_ryannystrom || April 2013
Priced Free to $999
Assign Release Date
App Review
Paid monthly(every $100)
Ryan Nystrom || @_ryannystrom || April 2013
enterprise
Ryan Nystrom || @_ryannystrom || April 2013
In-house distribution
Mobile Management
Device control
No Review
http://www.apple.com/ipad/business/it-center/deployment-mdm.html
Ryan Nystrom || @_ryannystrom || April 2013
B to B
Ryan Nystrom || @_ryannystrom || April 2013
Business Program
Apps in Bulk
Private stores
http://www.apple.com/business/vpp/
Ryan Nystrom || @_ryannystrom || April 2013
testing
Ryan Nystrom || @_ryannystrom || April 2013
ad hoc
Ryan Nystrom || @_ryannystrom || April 2013
“Limited”
100 devices per year
Distributable
Ryan Nystrom || @_ryannystrom || April 2013
automation
Ryan Nystrom || @_ryannystrom || April 2013
Unit tests + UI Tests
More time, less error
Higher quality(sustained)
Ryan Nystrom || @_ryannystrom || April 2013
continuous integration
http://jenkins-ci.org/
Ryan Nystrom || @_ryannystrom || April 2013
Automated testing
Scheduled distribution
Reporting
Ryan Nystrom || @_ryannystrom || April 2013 testflightapp.com
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
teams
Ryan Nystrom || @_ryannystrom || April 2013
Invite or Recruit
Register devices
Download updates
Ryan Nystrom || @_ryannystrom || April 2013
reports
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
analytics
Ryan Nystrom || @_ryannystrom || April 2013
flurryhttp://flurry.com
Ryan Nystrom || @_ryannystrom || April 2013
Usage
Retention
Demographics
Custom events
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
app anniehttp://appannie.com
Ryan Nystrom || @_ryannystrom || April 2013
Ranking
Sales
Ratings
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
tapstreamhttp://tapstream.com
Ryan Nystrom || @_ryannystrom || April 2013
Click-through
Conversion
Traffic
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
in app purchases
Ryan Nystrom || @_ryannystrom || April 2013
revenue
Ryan Nystrom || @_ryannystrom || April 2013
Apple 30% cut
Digital only
No cut for physical
Ryan Nystrom || @_ryannystrom || April 2013
delivery
Ryan Nystrom || @_ryannystrom || April 2013
Apple servers
Own servers
Stored locally
Ryan Nystrom || @_ryannystrom || April 2013
rules
Ryan Nystrom || @_ryannystrom || April 2013
Apple reviews all IAPs
No receipts
Once or subscription
Free to $999
Ryan Nystrom || @_ryannystrom || April 2013
design
Ryan Nystrom || @_ryannystrom || April 2013
uxd
Ryan Nystrom || @_ryannystrom || April 2013
HIG
Stock vs Custom
Icon most important
https://developer.apple.com/library/ios/#documentation/UserExperience/Conceptual/MobileHIG/Introduction/Introduction.html
Ryan Nystrom || @_ryannystrom || April 2013
universal
Ryan Nystrom || @_ryannystrom || April 2013
ipad 1024x768
iphone 480x320
only diff is uxd
Ryan Nystrom || @_ryannystrom || April 2013
devices
Ryan Nystrom || @_ryannystrom || April 2013
iphone
Ryan Nystrom || @_ryannystrom || April 2013
91.9%
6.6%
1.5%
6.x
5.x
4.x
apr 12, 2013http://david-smith.org/iosversionstats/
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
Sold by Apple
Ryan Nystrom || @_ryannystrom || April 2013
ipad
Ryan Nystrom || @_ryannystrom || April 2013
87.4%
11.4%
1.2%
6.x
5.x
4.x
apr 12, 2013http://david-smith.org/iosversionstats/
Ryan Nystrom || @_ryannystrom || April 2013
Ryan Nystrom || @_ryannystrom || April 2013
Sold by Apple
Ryan Nystrom || @_ryannystrom || April 2013
thanks@_ryannystrom
ryan.nystrom@dynamit.us
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