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3 Basic tips to get started in low-risk, high-return online marketing.Excellent for organizations of all sizes!
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Low-Risk/High-Return Marketing Tactics
Low-Risk/High-Return Marketing Tactics
for today’s
economy...
for today’s
economy...
Reduce your risk with online strategies! Reduce your risk with online strategies!
Don’t reduce marketing & promotion
Don’t reduce marketing & promotion
Online technologyhas lowered the cost
of marketing...
Online technologyhas lowered the cost
of marketing...
• 1. Get a website!
• 2. Try Pay-Per-Click ads!
• 3. Use e-Mail Marketing!
• 1. Get a website!
• 2. Try Pay-Per-Click ads!
• 3. Use e-Mail Marketing!
3 Ideas...3 Ideas...
No website?No website?
You can get You can get a website a website
cheap!cheap!
First idea...First idea...
Create your own
A simple website is better than no website!
Create your own
A simple website is better than no website!
Do-it-yourself Do-it-yourself websitewebsite
Free domain name search
Register domain name-- $10/yr.
Web hosting-- $6 per year
Free domain name search
Register domain name-- $10/yr.
Web hosting-- $6 per year
Try GoDaddy.comTry GoDaddy.com
I recommendI recommend
Advertise onlineAdvertise online
Try pay-per-clicksTry pay-per-clicks
Second idea...Second idea...
Examples on GoogleExamples on Google
Your ad appears when someone searches on a “key word” that you select.
You only pay for the ad if someone “clicks” on your ad.
That “click” leads to your website.
Your ad appears when someone searches on a “key word” that you select.
You only pay for the ad if someone “clicks” on your ad.
That “click” leads to your website.
You can set You can set your own your own monthly monthly budget!budget!
$20$20
$150$150$$2,0002,000
$300$300
Choose the day
Choose time of day
Change ad copy
Choose the day
Choose time of day
Change ad copy
Very Flexible...Very Flexible...
You pay only for results! You pay only for results!
Go to GoogleAdwords.com
Experiment with multiple keywords
Use your competitor’s name as keyword
Use trade organization name
Go to GoogleAdwords.com
Experiment with multiple keywords
Use your competitor’s name as keyword
Use trade organization name
PPC StrategiesPPC Strategies
I recommendI recommend
e-Mail Campaignse-Mail Campaigns
Third idea...Third idea...
Why e-mail?Why e-mail?
It’s practically free!It’s practically free!
Pay Pay for printing for printing & postage...& postage...
Or, e-mail?Or, e-mail?
Send a pertinent message.
Offer relevant information.
Reward customers.
Send a pertinent message.
Offer relevant information.
Reward customers.
Don’t spam...Don’t spam...
I recommendI recommend
SurveyMonkey.comSurveyMonkey.com
Start collecting email addresses now!
e-Mail lists harder to purchase!
Start collecting email addresses now!
e-Mail lists harder to purchase!
Tip of the Day:Tip of the Day:
•Try these 3 tactics yourself....•Try these 3 tactics yourself....
or hire me, if you need help!or hire me, if you need help!
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