“Innovation in the Digital Age – Practical Lessons from History to Create the Disruptive...

“Innovation in the Digital Age”

Practical Lessons from History to Create the Disruptive Businesses of Tomorrow

Doug WarnerVice PresidentGlobal Head of Strategy & New Business IncubationHP, Inc. @dougwarner (Twitter); dougwarner (LinkedIn)

What I hope you can take away today…Learn, Be Entertained, Walk-away with a different perspective

History is really,really importantMany parallelsto today’s andtomorrow’sworld

History’s great inventorsProvide lessons and

insights for howto disrupt

Disruptiveinnovations

requires differenttools and approaches

(and often people)Property of Doug Warner

Property of Doug Warner

Property of Doug Warner

Property of Doug Warner

Property of Doug Warner

Property of Doug Warner

Humanity will change more in the next 15 years than in all of human history

What will the Future Look Like?Top 10 Headlines in 2030 ?

• >4 packages per week are delivered via flying drones to the avg. person in the U.S.

• Saudi Arabia harvests 100% of its fresh water from the atmosphere

• >30% of all cities in the U.S. are operating their electric utilities as micro grids

• 50% of global GDP growth will come from 440 cities in emerging markets, 420 of which you’ve never heard of

• 10% of all global financial transactions are conducted through Bitcoin-like crypto currencies

• Over 50% of 2015’s Fortune 500 companies have disappeared, ~50% of traditional colleges and U.S. malls have collapsed, and India has officially overtaken China as the world’s populous country

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Accelerated Innovation

We can never know the future, but understanding Megatrends can help point the way

Rapid Urbanization Hyper GlobalizationChanging Demographics

Megatrends are transformative, global forces that define the future world with their far-reaching impacts on businesses, societies, economies, cultures, and personal lives

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But… Mega-trends are not enough… History is important

“What is Past is Prologue”— William Shakespeare

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#1 Very Few Things are really NEW

#2 Perspective, Synthesis & Insights

#3 Creative Chaos (Nature is the model)

#4 Errors are Good / Foster Serendipity

#5 People / Culture & Processes

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The Printing PressConsidered one of the world’s

Top 3 Inventions of all time

Gutenberg (1440 AD)

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Moveable Type

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Wine PressMoveable Type

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Printing Press

Wine Press

Moveable Type

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Fine Print

Printing Press

Wine Press

Moveable Type

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Spectacles

Fine Print

Printing Press

Wine Press

Moveable Type

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Microscope Lenses

Spectacles

Fine Print

Printing Press

Wine Press

Moveable Type

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Microscope Lenses

Spectacles

Fine Print

Printing Press

Wine Press

Moveable Type

Telescope

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• Very Few Things are Really New

• Perspective, Synthesis & Insights

• Creative Chaos is a must

• Errors are Good; Serendipity

• People & Processes

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Infant Incubators & the Paris Zoo

Courtesy ofEitienne Stephane Tarnier (1881)

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TURNIERGOES TO PARIS ANDSEES CHICKS IN INCUBATORS

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TURNIERGOES TO PARIS ANDSEES CHICKS IN INCUBATORS

TURNIERINVENTS HUMANINCUBATOR

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TURNIERGOES TO PARIS ANDSEES CHICKS IN INCUBATORS

TURNIERINVENTS HUMANINCUBATOR

DECLINE INMORTALITY RATEOF PREMATUREINFANTS

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Bicycle

Courtesy ofBaron Karl von Drais (1863)

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Velocipedes

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Link chain

Velocipedes

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Safety Bicycle

Link Chain

Velocipedes

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Combustion Engine

Safety Bicycle

Link Chain

Velocipedes

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Differential Gears

Combustion Engine

Safety Bicycle

Link Chain

Velocipedes

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Motorcycle

Differential Gears

Combustion Engine

Safety Bicycle

Link Chain

Velocipedes

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Differential Gears

Combustion Engine

Safety Bicycle

Link Chain

Velocipedes

Motorcycle

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Penicillin — Errors are Good

Courtesy ofAlexander Fleming and the

contaminated petri dish (1863)Property of Doug Warner

PETRI DISHLEFT BY ANOPEN WINDOW

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PETRI DISHLEFT BY ANOPEN WINDOW

MOLDNOTICEDBY FLEMING

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PETRI DISHLEFT BY ANOPEN WINDOW

MOLDNOTICEDBY FLEMING

DISCOVERYOF PENICILLIN

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So What’s really disruptive vs. incremental?

Incremental InnovationBuilds on firm’s established knowledge, product or offers product line extensions

•Razor with 5 instead of 4 blades

• Faster / Cheaper Product

Disruptive InnovationDraws on different knowledge base, tech,or methods to deliver value in a unique way

• From a typewriter to a personal computer;

• From a graphics dept to a desktop printer

• From a landline to a cell phone,

• From taxi & car dispatches to Uber

• From Monitor Displays to Virtual Reality

#1 QUESTION: Is the idea about differentiating an existing product, a new product, a new model, or a new business?

Property of Doug Warner

Some key thoughts on what’s required to drive disruptive innovation

CREATIVE CHAOS

RIGHT MIX OF PEOPLE

FRICTION

DETERMINATION & DRIVESPEED & AGILITY

STRATEGY & VALUE PROPProperty of Doug Warner

Thank YouPlease feel free to contact me

Doug.warner@hp.com

FOLLOW ME on Twitter @dougwarner

CONNECT WITH ME at https://www.linkedin.com/in/dougwarner39