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INCLUSIVE IS THE NEW BLACKEveryone is talking about unconscious bias
Apple CEO Tim Cook ‘Not Satisfied’ With Employee Diversity
Awkward
Diversity Training Doesn’t Work
Boring
Traditional diversity training doesn’t improve
workplace climate
MAKES IT WORSE
ResentmentBacklashJudgment
Online games
3D S
imu
lati
ons
Bias Testing
Science
Data Anaylsis
Implicit Solution is a
disruptive technology
Using the science of
socialpsychology
Hack the
bias
Our Method
Test unconscious
Bias
Multimedia learning module
Online games and 3D simulations designed to reduce bias
Test again to show bias reduction
Badges and leaderboards
motivate social sharing and continued practice
Patent pending game design method based on brain science
Freemium level: Ad/sponsor supportedLimited access to gamesSocial login, leaderboardSocial sharing
Subscriber system: $12-$18 per monthPremium upgradesGames, badges, prizesPersonal interface
3 Tiered Revenue ModelBusiness to Consumer
Flat fee: #employees
$1500 < 50 $3000 50-100 $5000 100-500$10,000 > 500
Business to Business
Add Ons: Premium purchases
Customized ModulesSubscription B2C moduleCorporate climate AnalysisLegal risk & online reputation data analysis and report
Government Contracting
2011 Obama SignedExecutive Order 13583
*Applying for certification
Office location in DC HUB Zone● sole source contracts● 10% price preference
Revenues based on competitive proposal bidsCompetitive Advantages
Government Wide Diversity and Inclusion Strategic Plan
New contracting opportunities for Diversity Training
Marketing StrategyFree Games! Social Media Blogging Public Speaking
Data Mining to discover sales leads
In game ads Corporate
sponsorship Trade Shows, Professional Organizations
Yr 1 Projected Revenue $250k
560B2C subscribers
$176,000B2B/Gov
$ 157,000 Profit
$250,000 First Round Investment
for Development
Founder Investment $30,000
personal savings funded prototype
FinancialsAssetsRisks
Lean Operations Strategy
Keep Expenses LOW
Incorporated in Delaware
*C Corp 1m shares
Yr 3 Projected Revenue 1 M2800 B2C subscribers$ 600,000 B2B/Gov$ 270,000 profitwith CEO salary
Provisional Patent Pending
Three tiered Revenue Model
Not dependant on any one source
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