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Student project at Hyper Island October 2009
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Kiai!
Iain Phillipsiain.philips@hyperisland.seTwitter: @iainphillips
Welcome
Minna Johansminna.johans@hyperisland.seTwitter: @minnajohans
Katja Feldeúskatja.feldeus@hyperisland.seTwitter: @katjafeldeus
Thomas Björkthomas.bjork@hyperisland.seTwitter: @thomasbjork
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Kiai!
Contents
IntroductionInsightsSolutionBenefitsPromotionQ & A
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How does IKEA create a better everyday life for people today?Furniture & Inspiration
IKEA do furniture really well
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So what can we improve?
INSPIRATION
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So what can we improve?
INSPIRATIONINSPIRATIONINSPIRATIONINSPIRATIONINSPIRATION
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How does IKEA inspire people today?
Catalogue
IKEA.com
Campaign websites
Stores & Showrooms
Employees in the stores
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How else do people get inspired?
Magazines
Blogs
TV- shows (Grand Design, Extreme Home Makeover etc.)
Celebrities
Friends, the most trustworthy and biggest influence of all.
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What problems have we found with IKEA’s inspiration?
No real user interaction
Limited amount
Separate from the real world and the customer
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What do these things mean?
INTERACTION - Nike +
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What do these things mean?
UNLIMITED AMOUNT - Wikipedia
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What do these things mean?
REAL WORLD - Facebook
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What do these things mean?
REAL WORLD - Facebook
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How can IKEA...
Get their customers to interact with them?
Provide unlimited amount of inspiration?
Based on their everyday life?
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Our answer is to use their...
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1. Capturemåndag den 9 november 2009
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2. Tagmåndag den 9 november 2009
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3. Definemåndag den 9 november 2009
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4. Inspiremåndag den 9 november 2009
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5. Sharemåndag den 9 november 2009
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6. Discovermåndag den 9 november 2009
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7. Connectmåndag den 9 november 2009
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The benefits
Create a sustainable digital presence
Show IKEA products in real life homes
Inspire people by letting them inspire each other
People will spread the IKEA brand in a natural way
IKEA can use the information created to improve their business (Research tool)
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Promotion
Beta phase with the employees
Tagging campaign
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Tagging Campaign
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Continuation
We see this as the first step in creating a wider, sustainable digital presence for IKEA
We see this as a platform to be built upon for example:
Mobile Device Apps:- Analyze your habits (using GPS & Pedometer) - Automatic room measurement (Photo recognition & angle analysis)- IKEA Eye (Photo recognition IKEA product)- Room Builder (Create and Furnish your rooms in 3D)
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