View
305
Download
1
Category
Preview:
DESCRIPTION
TOPIC: Mobile needs to be an integral part of a company’s Digital DNA, not an outsourced pet project. I will address some mobile strategy principles so you can navigate the mobile ecosystem efficiently Delivered at Ignite Sydney Marketing event (August 2013). http://marketing.ignitesydney.com/. The ignite presentation format is a 5 minute talk, with 20 slides at 15 seconds each. Video is available on Youtube here http://youtu.be/Dc0LcEymGGc
Citation preview
mobile marketing magic
themobile world
themobile
ecosystem
the smartphone revolution
marketing with mobile
Messaging(SMS/MMS)
mobile sites & apps
quick response(QR)
augmented reality
bluetooth
Near Field Communications
wearabletechnology
convergence
but if customers don't understand….
then chaos reigns
are they your customer
or is this your customer?
“markets are conversations”
aconversationtool
don't build it,
as they won’t come
a company’sdigital DNA
mobileis
personal
Recommended