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Ideas & Innovation: Simple Premise - Small Starts Innovation is a word that is commonly used and seldom defined. Ideas occur all the time but do they all deserve the time and effort necessary to realize them? There is a startlingly simple definition for innovation because innovation, by itself, is simple. It’s also a form of the creative process and can’t be obtained on demand. But when you do come upon something innovative, the real work begins: You have to examine and justify a new idea. You have to convince others that your idea is worthwhile. Adam Polansky will give you that simple definition and show you how to gauge the merit of an idea along with a short case study about a grass-roots idea that didn’t turn out as planned – it turned out better! He’ll also show you how to frame the discussions you’ll need to have in order to get your ideas off the ground and suggest some other avenues available to move from concept to concrete.
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nnovation
Ideas&
Adam PolanskyUX Director, IA & Usability
Travelocity@adamtheia
Simple Premise – Small Starts
Tweet: #ideasandstuff
Ideas & Innovation
How do you define innovation?
Ideas & Innovation
Ideas & Innovation
Innovation = New Combinations
Academic
Definition
Ideas & Innovation
New combinations
aren’t always good combinations
MMM… Pizza scented hand lotion!
Ideas & Innovation
Eureka Moment EpiphanyStroke of Genius Light Bulb Flash
Ideas & Innovation
Not so much
Ideas & Innovation
Slow Hunch
Ideas & Innovation
Allow hunches to meet
Connecting
vs. Protecting
Ideas & Innovation
Liquid Networks…
…Like the Human Mind
Ideas & Innovation
What do you do when hunches meet?
Ideas & Innovation
Ideas & Innovation
Effort
Value
Good combinations have the right mix
Ideas & Innovation
Technology
Users
BusinessValu
e
Ideas & Innovation
Effort
Time
Money
Ideas & Innovation
lowhigh
high
Value
Effort
Ideas & Innovation
Okay, so…
Ideas & Innovation
Ideas & Innovation
Where do we go with our ideas?
Ideas & Innovation
Existing bug or enhancement tools
Organize “Hack days” or design contests
Networking – Get to know the people with the keys
Channels you may have…
Ideas & Innovation
Harnessing the power of neurotic obsession
Once upon a time…
* CE – Customer Experience
Ideas & Innovation
Direct cause/effect hard to identify quickly
So… CE fixes take a back seat to enhancements that can more easily be tracked
Pain=Big revenue hits due to poor CE
Ideas & Innovation
A list of small enhancements based on the following criteria:
Small bug-level fixes. No projects
Majority of the burden on CE. No big development efforts
Clear solutions. No unqualified proposals
Help me!
Ideas & Innovation
The Pitch
Death by 1000 cuts
No current projects suffer
We’ll do this simply because you’ll let us
Ideas & Innovation
So…what happened?
Ideas & Innovation
not what we thought
Ideas & Innovation
Re-cap
Capture the ideas
Assess the value
Assess the effort
Choose the right channel
Stick with it
Let hunches meet
Ideas & Innovation
Thank you@adamtheia
Tweet: #ideasandstuff
Q&A
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