ICT for Tourism

Peran Teknologi Informasi dan Komunikasi dalam Menunjang Percepatan Pembangunan Sumatera SelatanStudi Kasus Sektor Pariwisata: VISIT MUSI

2008Richardus Eko Indrajit indrajit@post.harvard.edu

Pendahuluan

+Tiga Peranan Utama Teknologi

TRI PERANTEKNOLOGIINFORMASI

DANKOMUNIKASI

Peranan Vertikal

Peranan Horisontal Peranan Diagonal

+Fungsi Masing-Masing Peran

+Manfaat Penerapan Teknologi

FINANCIAL CUSTOMERS

GROWTHINTERNAL

BusinessValues of

Technology

Studi Kasus

+Contoh Kasus: “Visit Musi 2008”

Obyektif Utama: “Menaikkan pendapatan daerah Sumatera Selatan dari sektor pariwisata melalui peningkatan kunjungan turis lokal dan internasional…”

Obyektif Komunikasi: “Memperkenalkan indahnya situs Musi sebagai pusat pariwisata dunia yang harus dikunjungi para turis lokal dan internasional…”

Sasaran Komunikasi: “Calon turis lokal dan internasional yang sedang merencanakan target kunjungan wisata di tahun 2008…”

Target Tindakan: “Memutuskan untuk memilih Musi (Sumatera Selatan) sebagai target kunjungan wisata utama di tahun 2008…”

+“Apa yang biasa dilakukan calon turis lakukan sehari-harinya…?”

1. Mencari informasi detil2. Memesan kamar hotel3. Membeli tiket pesawat4. Mempelajari lokasi atraksi5. Mengambil paket tur

PUSAT INFORMASITERDEKAT – TERCEPAT – TERMURAH

TERPERCAYA – TERKENDALI - TERNAMA

+Memanfaatkan “Search Engine”

+Favorit Masyarakat Indonesia

+Situs Resmi “Visit Musi 2008”

+Rantai Aktivitas Calon Turis

MencariInformasi

MemesanKamarHotel

MembeliTiket

Pesawat

Mempelajari

LokasiAtraksi

MengambilPaketTur

+Langkah 1: Mencari Informasi Detil

457,000

DigitalDocument

E-Mail

E-Group

Website

Portal

+Model 1: Blog

+Model 2: Website

+Model 3: Dokumen Elektronik

+Model 4: Portal

+Model 5: Email

+Model 6: E-Group

+Langkah 2: Memesan Kamar Hotel

+Situs 1: www.indo.com

+Situs 2: www.wotif.com

+Situs 3: www.venere.com

+Situs 4: www.hotelclub.com

+Langkah 3: Membeli Tiket Pesawat

+Langkah 4: Mempelajari Lokasi Atraksi – Modul Foto

+Langkah 4: Mempelajari Lokasi Atraksi – Modul Video

+Langkah 4: Mempelajari Lokasi Atraksi – Modul Google Earth

+Langkah 5: Mengambil Paket Tur

Strategi

Domain Manfaat: Keuangan

Expand market share.

Increase revenue.

Return on investment.

Optimise asset utilisation.

Manage business risks.

Domain Manfaat: Pelanggan

Improve customer orientation and service.

Offer competitive products and services.

Service availability.

Agility in responding to changing business needs.

Cost optimisation of service delivery.

Domain Manfaat: Internal

Automate and integrate the enterprise value chain.

Improve and maintain business process functionalities.

Lower process costs.

Compliance with external laws and regulations.

Transparency.

Compliance with internal policies.

Improve and maintain operational and staff productivity.

Domain Manfaat: Pertumbuhan

Product and business innovation.

Obtain reliable and useful information for strategic decision.

Acquire and maintain skilled and motivated personnel.

+Dua Paradigma Posisi Teknologi

VariousIndustries

VETERANS and BABY BOOMERS

XERS andMILLENIALS

+Fokus Pemanfaatan Teknologi untuk Percepatan Pembangunan

Panca “e”

E-GovernmentSEKTOR PEMERINTAHAN

E-BusinessSEKTOR INDUSTRI

E-CommerceSEKTOR PERDANGAN

E-EducationSEKTOR PENDIDIKAN

E-HealthSEKTOR KESEHATAN

+Relevance – Originality - Impact

Value Objectives ICT Objectives

Target Stakeholders

Desired Action

Reward and Incentives

+Tiga Kunci Sukses

PEOPLE= manusia

PROCESS= aplikasi

TOOLS= teknologi

+Trend Gadget di Indonesia

+Tantangan Negara Benua

C U S T O M E R L A Y E R

L O C A T I O N L A Y E R

A P P L I A N C E S L A Y E R

INTEGRATION MANAGEMENT LAYER

IP LAYER Calling/Conferencing

Browser/User Interface

Search Engine

Messaging & Mail

Document Management

Online Support

Retailer Transaction

Electronic Publishing

Content Aggregation

Connectivity

Collaboration

Chatting

PRODUCTSAND SERVICES

KIOSK TELEPHONE TELEVISION INTELLIGENT MONITORFAX

ITAL A

IN PUBLIC IN VEHICLE

K AT H

FAMILIESCONSUMERS COMMUNITIES

ESS IN

+Solusi Masa Depan

The Connected People

CONSUMER COMMERCIAL

Smart Business

Communications Architecture

Service-Oriented Network

Architecture

ENTERPRISE

IP NGN

SERVICE PROVIDER

+Kata Orang Bijaksana

OLD CITY

INFORMATION TECHNOLOGY

OLD and EXPENSIVE CITY

Terima Kasih

ICT for Tourism

Technology

INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY … · Keywords: ICT, Tourism, Sustainability, SWOT Analysis ... ITC in recognition of the potential and possibilities of tourism

Ict spring 2010 for ict briefing

THE IMPACT OF ICT ON HOTEL OPERATIONS: CASE OF HOTELS …€¦ · management innovation. ICT is considered to be a strategic tool for enhancement of benefits in the tourism industry

[hal-00495902, v1] TOURISM EDUCATION IN … · TOURISM EDUCATION IN FRANCE AND CANADA: ARE UNIVERSITIES INCORPORATING ICT? ... the growth in th e tourism industry is ... are noted

MARKETING - bib.irb.hr · which is of great importance for the Croatian tourism as a development driver. In order to examine the possibilities of ICT in tourism, it is necessary to

RUSSIAN TOURISM ROADSHOW - russiatourforum.comrussiatourforum.com/upload/2012/roadshow2012_eng.pdf · RUSSIAN TOURISM ROADSHOW ... human resources (ranked 8th), and solid ICT and

Fueling Economic Growth ICT and Tourismvitalwave.com/.../Fueling-Economic-Growth-Tourism.pdf · Fueling Economic Growth: ICT and Tourism June 16, 2011 Christina Heyniger ... Mobile:

ICT HHRR Tourism septiembre Final

Tourism & ICT Hon Adan Sheikh. Presentation Back ground Tourism products Why Invest in Kwale Conclusions Questions

Towards an ICT framework for sustainable tourism · 2010-09-24 · S.J.C. van Hooft, 2010 Towards an ICT framework for sustainable tourism - 2 - 1 Preface While studying Information

eTourism iCT inTeroperabiliTy in The Tourism seCTor - cen · PDF fileeTourism iCT inTeroperabiliTy in The Tourism seCTor ... CWA addresses these two core issues ‘data’ and

Current Situation, ICT-BASED TOURISM MARKETING Main ... · Source: Econsultancy, Digital Marketing Institute (2015), WTTC (2014), 14 . ICT-Based Tourism Marketing in the OIC Member

April 2012 Rural Tourism Strategy - Department of … 2012 Rural Tourism Strategy _ _ Page 5 of 71 ICT Information and Communications Technology IDC Industrial Development

Solutions MINICT Digital Talent Policy.pdf · Globally benchmarked ICT literacy and skills are needed both in the ICT proper and ICT-enabled sectors like Finance, Tourism, Education,

THE ROLE OF ICT IN TOURISM INDUSTRYservices, while also providing strategic opportunities. In addition, consumers increasingly expect ICT facilities in their rooms; internet access

ICT and Vietnam Tourism promotion activities

Exploring the effect of ICT and tourism on economic growth

Aula 6 - Acreditação · Austrian Ecolabel for Tourism Biosphere Responsible Tourism Certification for Sustainable Tourism (CST) - Costa Rica Tourist Board (ICT) EarthCheck Company

Role of ICT in Tourism Sector: Global Trends and ...Role of ICT in Tourism Sector: Global Trends and Projections in ICT-Based Tourism Marketing. Agenda •eTourism relevance •Some

Intergration Of Ict in Hotel and tourism Part 1