IAB "Silo Smashing" presentation

Oisin Lunny, Senior Market Development Manager, OpenMarket

SILO SMASHING!

@oisinlunny #SiloSmashing

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“An information silo is a management system incapable of reciprocal operation with other,

related information systems.”wikipedia.com / http://www.andyjanning.com/of-silos-and-blinders/

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SOCIAL

http://superiorrotary.areavoices.com/2010/11/25/silos/

LOCALMOBILE

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http://superiorrotary.areavoices.com/2010/11/25/silos/

MARKETING PAYMENT HR

CSalerts

http://www.mobomo.com/2012/08/ken-fang-presents-at-the-howto-gov-mobile-first-webinar/

How did we get Here?

C O N S U M E R S D E M A N D M O B I L I T Y !

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http://www.moroch.com/blog/2012/03/five-reasons-marketers-should-think-mobile-first/

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http://bit.ly/SiloSmashing

EXAMPLES

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TV

TV

TV events / newspaper ads drove peak donations, in particular support from ITV

Peaking at 298k on 08/07/11

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60%@oisinlunny #SiloSmashing

Eurostar - using mobile engagement for CS

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Use mobile to tell your brand story

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build the opt-in

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Keep It Simple at the Start!

Gimme Credit!

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World’s largest media and entertainment company

• Theme parks and resorts throughout North America, Europe and Asia

• SMS notifications to guests for vacation reminders, itinerary changes, hotel room readiness, shopping coupons, and upcoming promotions

http://bit.ly/silosmashing2

@oisinlunny #SiloSmashing

global consultancy

http://collaborationforgood.org/2012/01/17/breaking-down-data-silos-in-the-cloud/

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major global broadcaster

http://smashingpicture.com/our-amazing-planet-earth/

60m SMS in UK / year

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http://www.westoeelectronics.co.uk/shop/viewitem.php?productid=25

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http://www.flickr.com/photos/paulmonkeypaul/4865631231/

OpenMarket provides mobile solutions for enterprises to engage and transact with customers,

partners and employees via the mobile channel

Our clients trust us to power their mobile business

@oisinlunny #SiloSmashing

Your Systems OpenMarket’s MEP Your audience

Service editing via drag and drop or APIs

The workflow engine processes services, simplifies data integrations to your preferred business systems (CRM, analytics, other web services) and generates reports

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Multi-channel support including SMS, MMS, Push, Email, Voice & IVR ensures the right message is sent via the preferred method

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customers and partners

@ gleonhard

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oisin TO 88600

STAY IN TOUCH, TEXT… #SiloSmashing