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2014 Trends through a Programmatic Lens
Jo Gaines, Chief Revenue Officer, Brandscreen
• Let’s ask the experts...
2014 Buzzwords:
* PROGRAMMATIC EVERYTHING
* Measurement
* Brand Safety/Fraud
* Premium
* Viewability or ‘SEEN’
* iGRP/eGRP
* Twitter exchange
* Transparency
* Native
* Mobile, again…
Bring on the future...
• Programmatic, more than just “RTB” (or RBT!!!!)
• $14bn spent via RTB in 2016 in US alone
• $66bn will be spend on platforms to plan, execute,
measure and optimise those campaigns
• Resource crisis – programmatic creating MORE jobs
• If you fight technology anymore, you will LOSE…
Thanks for your vote!!
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