I am not afraid of Social Media

I’m NOT afraid of Social

collaborate educate inform

What is it? Web 2.0

• Accessible Information (web browser

/PDA/WiFi)

• Users Manage Information (waypoints

/directions)

• Users Add Value (3D visual renderings)

• Easy to Use (no instructions typically required)

• Produce refines with use

People Are Engaged …

CONSUMERS are in:

We should…RUN FOR COVER?

A Short Review…

You should know…

Online conversations happen with or without you

& your decision to participate or not is

irrelevant. Your customers have been

empowered to discussed YOUR

brand.

Why not be a part of the conversation?

Benefits?• Know your Audience (market research - as

people not markets segments)

• Collaborate (market testing and opinion tracking)

• Strategic Corporate Communications – helps us begin to predict potential outcomes

– Early warning radar

– Enables proactivity vs. reactivity

Web 2.0 has empowered us to

communicate differently – and forces us to

embrace the ‘public’ in Public Relations.

WIKI BLOG PODCAST SYNDICATE

TAGGING CROWDCASTING WORKSPACESSOCIAL

NETWORKS

BUSINESS PROCESS

AUTOMATIONSIMULATION OPTIMIZATION

SUPPLY CHAIN MANAGEMENT

COMMUNICATE

COLLABORATE

PERFORM

Web 2.0 is Solving Challenges…

If you fail to listen, you will

never understand.

BEGIN BY LISTENING

• To Learn What people want to know/solve/do How to improve customer service Their language The Customer’s Mood New insights that help you INNOVATE

FOLLOWING

• Market Experts/Innovators

• Competitors

• People (not your typical markets)

WHO TO FOLLOW?

COMMUNICATE…

• Pervasive vs. Persuasive

• Internal Communications“All hands on deck”

Be innovative, tenacious, creative and FEARLESS!

Our Coordinates

Tracy Annicchiarico Max FrankCommunications Manager & Vice PresidentOnline Research Specialist

mfrank@redengine.comtannicchiarico@redengine.com

www.redengine.com

I am not afraid of Social Media

Technology

1 After this the word of the Lord came to Abram in a vision; “Do not be afraid, Abram. I am your shield, your very great reward.” “Do not be afraid, Abram

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