Human Inference - Product Update What Do I Know About My Customers

What do I know about my customers?

Product Update HIquality Suite 6.3

Sten EbenauSales ConsultantMarch 2009

Agenda

• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers

Agenda

• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers

Human Inference Solutions

Data Quality Data Quality on DemandMDM for Customer Data

Human Inference SolutionsCustomer Organisation

=Data Quality

Customer Organisation

= Internet

Data Quality On Demand

Customer Organisation

=MDM for Customer Data

Agenda

• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers

Human Inference Product Suite

Sushi

DQ Platform

HIqualitySuite 6

Flexible & Agile

HIqualityBase 5

DQ Lifecycle

Intelligent

Retrieval

Name/IT

itACA

Improvements within Suite 6

• Possible to change DataQuality processes when there is a change in:– Business processes– Regulations– Mergers and Take-overs

• Possible to develop DataQuality processes without deep technical knowledge of:– DataQuality Solutions– Applications– Development skills

• Internationalization– International data– Larger amount of data

HIquality® Suite 6

HIquality Suite 6

Compliance

• First Time Right• Customer Self Service• Marketing Optimization

• Agility

OperationalExcellence

• Up-Selling• Cross-Selling

• Decision Support

CustomerIntimacy

MasterData

Data QualityFirewall

Insert Party• Basel II• Privacy

• Fraud Prevention• Sarbanes-Oxley• Anti-Terrorism

• AML

Business ContextBusiness Context

Insert Party Business Function

Business ModelingBusiness Modeling

Insert Party Composition

ModelModel

Deployment/Deployment/TestingTesting

Insert Party Data Quality Service

InstantiateInstantiate

Network ObjectNetwork Object• SOAP/WSDLSOAP/WSDL• Java ClassJava Class• C++ ClassC++ Class

AdaptAdapt

Agenda

• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers

Data Quality Life Cycle

HIquality® Suite 6

HIquality Inspect

• Measuring and analyzing• Identifying the data

quality problems.• Measuring the data

quality by comparing with internal and external standards.

• “Bad Behavior” in data use will pup up.

HIquality Transform

• Filtering and transformation of data• Parsing, transform and filter data which is

identified by HIquality Inspect.• Pre-process data before actual cleansing. • Data Characteristics found in the inspection will

drive the transformation process.

HIquality Name

• Validation, standardisation and correction of person and company names.

• Errors in the name format will be corrected following country specific rules.

• Corrections in capitalization and interpunction• Available for NL, DE, BE, GB, FR

HIquality Name

• Knowledge is needed, country specific– First names– Family names– Titles– Academic titles– Additions, abbreviations– Company words

Examples

• Int. Transp. Ond. Joh. Tilburg Hardinxv. / Giessend. e/o

• Art Gallery Jones• Art G. Jones• prof. ing. dr. mba Ab A. B. A B jr.

HIquality Address

• Validation, correction and standardization of addresses

• Changing address format changes• Avaibale for NL,DE,BE,FR,GB together

with >240 countries via address WorldWide

HIquality Address

• Knowledge is needed, country specific– Street name, street type– House number in front of behind street– House number additions– Postal code numeric or alphanumeric– Building names– Country in iso code of original language

Examples

Human Inference Utrechtseweg 310

NL-6812 AR Arnhem

LEDA Engineering LTDApplefordAbingdon

OX14 4 PG

Pan Josef NovakLadova 3/64

251 66 SENOHRABYCZ

Suomen Posti OYTuotteet / Mediapalvelut /

Osoitepalvelut

HIquality Identify

• Detection of possible duplicates• Identification of candidate duplicates with

intelligent faulttolerant matching techniques. • Available for 16 European countries and the

USA

The Power of Knowledge

Double

Doubt

Unique

HIquality• Single Customer View• Quick, not dirty• Little manual effort

Traditional• Reduced trust• Inefficient processes• High Manual Effort

BMW ≠

Bayerische Motorenwerke

Art Gallery Jones =

Art G Jones

BMW =

Bayerische Motorenwerke

Art Gallery Jones ≠

Art G Jones

HIquality Merge

• Merging records wich can be seen as identical. (identified by HIquality Identify)

• Business rules are used to determine how the records are being merged.

Voorbeeld

OperationalSystem

A

OperationalSystem

B

OperationalSystem

C

ESB

CDI Database

Data model

Cre

ate

Re

ad

Up

da

te

De

lete

A - 113 B - 76 C - 986

Romford 113A Gubbins LaneJ. Jameson

Romford, RM3 5TH76B Gubbins LaneJ.H. Jameson

Romford, RM3 5TH986C 1, Gubbins LaneJohn H. Jameson

A - 113 B - 76 C - 986

Record: System B - 76

Name: J.H. Jameson Address: Gubbins LaneCity: RomfordPostal code: RM3 5TH

Record: System C - 986

Name: John H. Jameson Address: 1, Gubbins LaneCity: RomfordPostal code: RM3 5TH

Record: System A - 113

Name: J. Jameson Address: Gubbins LaneCity: RomfordPostal code:

RomfordJ.

CDI

Gubbins LaneJameson

Source records (keys and attributes)

Golden Record

Marketing / Sales Finance Service

Customer Data Records

12 1 RM3 5TH H.

HIquality Enrich

• Making your data accurate and up to date. • Adding data to the records, such as phone

numbers, Chamber of Commerce and credit information.

HIquality Report

• Reporting about the different steps done in the Data Quality life cycle

Agenda

• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers

HIquality Composer

HIquality

Other…

HIquality Composer

• Graphical user interface for modelling DataQuality processes.

• Modelling and maintain compositions– Re-use and share– Testing

• Publishing compositions as a service– Accesible through

• SOAP• JAVA• .NET• FileConnector

HIquality Composer

• Demonstration– Insert Party– Blacklist matching

Agenda

• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers

Internationalization

Names

Danko Basič – Danko Basic – Basic First – Basic Design

Jan Chef d’Hotel

John van Zandt - Zhiang Van Tranh

Naming Conventions

PatronymicGrigor Atanasov Margaritov

Sergei Ivanovich KutsnetsovOlga Ivanovna Kutsnetsova

Olav Svenson

Anna Thorgeirsdottir

x

Helga Nilsdottir

Björn Olavson

x

Sven Björnson

Majbritt Olavsdottir

Quadratestadt Mannheim

Quadratestadt Mannheimcomplete address stre

ethn

rPost

al

code

place

St. Hedwig-KlinikA 2 3-768163 Mannheim

A 2 3-7 68163

Mannheim

WSB & Partner SteuerberatungsgesellschaftB 2 1668159 Mannheim

B 2 16 68159

Mannheim

Crack's in Eishockey und Inline EquipmentC 4 1568159 Mannheim

C 4 15 68159

Mannheim

mbH VideothekS 3 8-968161 Mannheim

S 3 8-9 68161

Mannheim

e-starts NetSolutions & Media DesignU 5 1668161 Mannheim

U 5 16 68161

Mannheim

Chinees voorbeeld

高为民= “Gao Weimin”

Family name

Gao

Given name

Weimin

Family name

Gao

Given name

William

潘炜= “William Pan”

陈伟盛= “Chen Weishen”

Het ‘nieuwe Europa’!

Shell Gas Sp. z.o.o.Shell Gas Sp. z.o.o.

Adres: Adres: Ul. Ul. ModliModlińńska 344ska 344

03-152 03-152 WarszawaWarszawa

Use of non-ANSI Use of non-ANSI diacriticsdiacritics

Cyrillic variants – Cyrillic variants –

Belarus, Bulgaria, Belarus, Bulgaria,

Macedonia, Russia, Macedonia, Russia,

Serbia, UkraineSerbia, Ukraine

Shell България ЕАДShell България ЕАД

Адрес: Адрес: Кв. "Хаджи Кв. "Хаджи Димитър“Димитър“

ул."Резбарска" 5ул."Резбарска" 5

София 1510София 1510

БългарияБългарияShell Hellas AE., Shell Hellas AE.,

Τμήμα Δημοσίων Σχέσεων, Τμήμα Δημοσίων Σχέσεων,

Αγ. Κυριακής & Χαρίτων 6-Αγ. Κυριακής & Χαρίτων 6-8, 8,

175 64, Π. Φάληρο 175 64, Π. Φάληρο

HIquality Address Worldwide

• One Solution for over 240 countries• Available on-premise

– Complete functionality– Reliable performance

• Available as webservice– Low cost solution– Easy in use

• Flexibility through HIquality Composer

HIquality Address Worldwide

• Demonstration

Identify for non-Latin Character Sets• Business is getting more international

– New EU countries are driving this• Non-Latin data is growing every day. • How to match this in a mixed environment?

Korean English

은행 bank

개발 development

산업 industry

학교 school

사무실 office

Solution• Transliterate non-latin to latin

data with international standards in mind.

• Intelligent matching on latin data.

Identify for non-Latin Character Sets

Identify for non-Latin Character Sets• Demonstration HIquality Transliteration

The future

• There is more than only name and address.– Email validation– Phonenumber validaton– Social Security, bancaccount validation

• Introduction of several HIquality Enrich solutions– Blacklist matching– Chamber of Commerce– Opt-out phone number

• Introduction of the Data Improver

Agenda

• Human Inference Solutions• Why HIquality Suite 6 ?• Data Quality Lifecycle• HIquality Composer• Internationalization• Questions & Answers

Questions & Answers