Hubspot Inbound Marketing Essentials Webinar - International

Inbound Marketing Essentials & Live HubSpot Demo

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Inbound Marketing Roadmap

Demonstration of the Tools

Requirements for your Success

Q&A

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4

Agenda

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1Inbound Marketing Roadmap

Inbound Marketing MethodologyThis is how effective marketers get more customers online.

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Create blog content, search engine optimize (SEO) your content, and promote it on social media sites.

Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads.

Send your leads automated emails to drive them along your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls.

Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.

Analyze

Get Customers

Get Traffic

Get Leads

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Most Enterprise Marketing Tools

Blog

Landing Pages

Lead

NurturingSEO

Website

Analytic

sSales

Tools

Social

Media

Calls to Action

Scattered, require advanced integration, and don’t provide closed-loop analytics.

HubSpot All-In-One Marketing Software

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Offer

Landing Page

Lead Nurturing

Email

Blog

SocialMedia

Analyz

e

CAMPAIGN

Get leads

Get

cus

tom

ersG

et traffic

Incr

ease

ROI

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HubSpot Has Customers Across the Globe

HubSpot Customers Get More Site Traffic

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CUSTOMER GROUP 2010 % Increase(5 months)

2011 % Increase(12 months)

Overall 160% 430%

B2B Companies 160% 450%

B2C Companies 150% 380%

CUSTOMER GROUP 2010 % Increase(5 months)

2011 % Increase(12 months)

1 to 199 starting visitors 360% 780%

200 to 499 starting visitors 150% 610%

500 to 1,999 starting visitors 120% 380%

2,000+ starting visitors 110% 240%

HubSpot Customers Get More Leads

3 4 5 6 7 8 9 10 11 12 13 14 150

200

400

600

800

1000

1200

1400

1600

Average Number of Leads Each Month(starting with >50 leads per month)

Leads

9Months

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2Demonstration of the Tools

CONTACTSU A 360 Degree View of your Leads across all channels and interactions

SOCIAL MEDIAwIntegrations are where social gets powerful

LANDING PAGESYour all-in-one campaign control center

SMART ELEMENTS

Automatically adapt to reflect your viewers

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Get Started With30 Free Days

Start Your Trial

Someone who had been talking with your sales team for weeks….

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Learn More inOur Tip Sheet

Download Your Copy

… shouldn’t see the same homepage as your early-stage leads.

Early stage offer Late stage offer

EMAILMThe most integrated email system anywhere

; WORKFLOWSThe right messageto the right personat the right timethrough the right medium.

MOBILE APPTake HubSpot With You

c SALESFORCEINTEGRATIONOnly sync sales-ready leads to Salesforce

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3Requirements for Success

Have interest in spending time and effort to connect with internet leads1

Have a concept of a lead or an eCommerce website2

Commit 5-6 hours per week for a full year3

Be willing to create content & learn inbound marketing4

Requirements for Success

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Go to www.hubspot.com/pricing1

Price = base package choice + # of contacts

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Training starts at $2,000 one-time fee3

HubSpot Software Pricing

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Get a Free Inbound Marketing Assessment

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…if you’re one of the first 20 people to reach out!

Ryan L. Ball rball@hubspot.com

Greg Brown

gbrown@hubspot.com

Dan Sally

dsally@hubspot.com

Paul Rios

prios@hubspot.com

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4Q&A