HRMA Morning RoundTable

SOCIAL MEDIA + RECRUITING

ITS NOT THIS PAINFUL!

• But who the hell am I?– Insert Baby Picture

Ray Silva@TheRaySilva

• 6+ years web dev experience• 3* years of Social Media• Business Marketing Degree• Digital /Brand Strategy at

@Smarttnet

“Smartt is a consulting-agency. We create and execute roadmaps for ambitious organizations in North America by turning strategic intent into measurable results in an era of constant change.”

Our Core Purpose: To make companies grow and evolve

Our Values: Transparency. Leadership. Collaboration.

I really want to help you guys out.AGENDA

What it looks like out there.

RECRUITING = MARKETINGGRECRUITING = MARKETING

FINDING THE RIGHT TOOLS

Q&A

START YOUR ENGINES!

81.3% of Canadians

13.7% of Canadians

Daily tweets on Twitter equal

110,000 novels

66%of smartphone users sleep with their phone

40%of iPhone users would give up their toothbrush

before their iPhone.

It has changed the way we

COMMUNICATE

It has changed consumer

BEHAVIOUR

Original: Ants EyeView

But you already know this.

SO WHAT?

• FAIL WAIL.TraditionalRecruiting

The times they are a changin’

TECHNOLOGY IS EVERYTHING TO MILLENIALS

The new base line.

The new base line.

The new base line.

The new base line.

IT ALL STARTS WITH

RESEARCH

SM SUCCESS

VALUES + CULTURE

GROUPS + AREAS

ACTIVITIES + HABITS

JOB INDUSTRY +

JOB FUNCTION

ASK / SURVEY YOUR EMPLOYEES

Find the appropriate tools

What’s attractive?

IT DEPENDS ON THE AUDIENCE.

CONTENT STRATEGY

CONTENT

CONTEXT

CONSISTENTCY

Don’t be Milton.

LISTEN

ENGAGE

ACTIVATE

Chat, respond, interact.

Lead by exampleDevelop compelling content

Leverage your networkIncentivize activity

ENGAGEMENT STRATEGY / COMMUNITY MANAGER

EAN JACKSON – Internet Superstar.

ENGAGEMENT STRATEGY / COMMUNITY MANAGER

$

Ray how am I going to do all of this stuff?!

Lets look at the tools.

Use notes on FanpagesIts about exposure.

Use Fanpages notes!

SEARCH, SEARCH, SEARCH

BE A DETECTIVE

Business cardsLetter headsEmail signaturesWebsiteOther

Business cardsLetter heads

Email signaturesWebsiteOther

Twitter

• Searching for the right people and connect.

• <Use the search bar>

BE PROACTIVE

Twitter Lists

• Build a relationship > Organize your relationships

• Make sure to keep up to date.

Twitter Lists

• Build a relationship > Organize your relationships

• Make sure to keep up to date.

STAY ORGANIZED!

• Run a career page.

USE COMPANY PAGES

BE PROACTIVE - SEARCH

USE GROUPS

• Looking for something extremely specific.

– Use the skills search tool.

BE A GEEK – LEARN!

• Use the resources section at talent.linkedin.com to read white papers on your industry.

Talent.linkedin.com

• Mashable.com• Socialmediaexaminer.com• SimplyZesty.com

• Marketingsmartt.com/blog

Tweet me questions

@TheRaySilva@Smarttnet