HR Tech Europe: How Telekom Use Asynchronous Video Interviews To Enhance The Quality Of Their...

The$Why$The$How$The$So$What?$Of$asynchronous$video$interviewing$

How$viasto$turned$Deutsche$Telekom$into$an$evangelist.$

That‘s$us...$

$$Occupa@onal$Psychologist$&$Consultant$for$Management$Diagnos@cs$$Today:$Business$&$Client$Development$@viasto$

Stephan$Grabmeier$

Sara$Lindemann$

Un@l$05/2013$$Head$of$Innova@on$$&$Culture$Ini@a@ves$

Today:$Innova@on$Evangelist$and$Business$Angel$@viasto$

The$$Why$

?

12.05.11 Marc-Stefan Brodbeck 7

$$

Let‘s$do$$an$experiment$

12.05.11 Marc-Stefan Brodbeck 8

$$

(Do)$you$know$these$guys?$

Larry%Ellison%CEO$Oracle$%Net$Worth$$41b$$#5$Forbes$List$$$

Lu%Guanqiu%Chairman$of$BoD$Wanxiang$Group$%Net$Worth$$3.4$B$#437$Forbes$List$

René%Obermann%Chairman$of$Execu@ve$Board$at$Deutsche$Telekom$AG$$$$

12.05.11 Marc-Stefan Brodbeck 10

$$

Now,$let‘s$$have$a$look$at$their$CVs...$

Larry%Ellison%CEO$Oracle$%$$

Lu%Guanqiu%Wanxiang$Group$

René%Obermann%Chairman of Executive Board$

!$Dropped$out$of$unversity$twice$$

!%Never$obtained$any$university$degree$

!$Dropped$out$of$school$at$15$

!%Original$profession:$Ironsmith$$

!$Didn‘t$finish$his$studies...$

!%Highest$degree:$appren@ceship$as$an$industrial$clerk$

X

X

X

? ?

12.05.11 Marc-Stefan Brodbeck 12

$$Would$$they$have$passed$$your$CV$screening?$

12.05.11 Marc-Stefan Brodbeck 13

$$

Be$honest...$

The$tools$you$use$$determine$$

the$candidates$$you$get

12.05.11 Marc-Stefan Brodbeck 15

$$

Efficiency$ Employer$Branding$

Quality%

The$how:$$What$we$did$$$

@$$Deutsche$$Telekom$AG$$

We$used$competencybbased$videointerviewing$

START UP! An international Graduate Program

Applications per year

5000

50 Vacancies

1% Hiring rate

We‘re looking for:

Top Graduates with outstanding personalities

recruiting for

6 management board divisions

HR Chairman of Board

Germany

DRC Finance T-Systems

Our recruiting goals:

International graduates

women

many Evaluators were involved

7-10 minutes per candidate

During our evaluation period...

Invitations took part in

videointerview

Decision Rule

Above cut-off score

Assessment-Center

Exemplary$ques@on...$Imagine you meet your CEO in the elevator and he asks you about your opinion regarding the current strategic goals of the company ... What

would you tell him?

Candidates$in$a$structured$process$

Evaluate$competenybbased$

The$So$What?$

Of$successful$candidates$in$AC$would$have$been$missed$without$videointerviewing$

A$closer$look$at$personnel$diagnos@cs$b$$Evalua@on$

N=123

Variable 1 2 3 4 5 1 CV Score 2 AVI Score ,33** 3 Invitation to AC ,45** ,67** 4 Success in AC 0,28 0,26 n.v. 5 Gender 0,14 0,02 -0,08 0,01

!  competency-based !  fair

GENDER FAIRNESS

“(...) You should definitely go further with that way of getting to know your applicants. (...) you have

a special innovative approach in my mind.“

Candidate‘s feedback after video interview$$

Positive feedback

Improved image

Employer$Branding$

1 critical feedback

If$you$seek$the$right%talent$You$have$to$use$the$$right%tool...$

Will$there$s@ll$be$interviews$in$2020?$

Definitely.$

But$They$will$work$completely$different.$

Stephan%%Grabmeier%Innova@on$Evangelist$&$Business$Angel$@viasto$%$$

Sara%%Lindemann%

Head$of$Business$&$Client$Development$@viasto$

$Stephan.Grabmeier@innova@onbevangelists.com$$$

$Sara.Lindemann@viasto.com$$$

Some%of%our%clients...$