How to use design thinking to architect a new product

Your Personal Assistant to a Better Health

Research Suggests Women comprise 48.5% of India’s population Nearly 65 million people in India have diabetes, 50% of them are Women Nearly 60% of diabetics in India have never been diagnosed due to a lack of

awareness Only 29% of Urban women take decisions related to own health Lack of awareness and Sedentary lifestyle are primary causes of diabetes Gestational Diabetes has affected >5 million women in India ,highest in the

world

Problem Statement

How might we influence young women to take preventive measures and mitigate their vulnerability towards Type II

diabetes later in life

Who is our Focus ?

Manager at Google30 year old , extremely busy

Eats out 5-7 times a weekHas a 2 year old Kid

Highly dependent on house helpSocially active

No time to exerciseTravels frequently

Value Proposition

A digital assistant that provides personalized offers and tips to direct you towards a healthy lifestyle

• Curated Content • Share your guilt with us

– we will fix it!• Feel like exercising?

Five simple exercises to make you healthy

• Help us Monitor your health: Share your Fitbit data with us

• Let’s cook something healthy?

• Feeling stressed? Listen to some soulful music

• Worried about your kids? Discuss your challenges with others

Get a snapshot of the foods she has in her refrigerator and recommend recipes!

Allow her to share articles on Facebook – get insights into places she eats at!

Help us improve your health – share your Fitbit details with us!

Recommendation EngineGenerate personalized recommendations using data

mining techniques on user browsing history

Analytics Engine

Core Engine – Access all data providers• Get a free health check

up now!• Get 20% off on the

swimming pool nearby• Free welcome drinks for

ladies at the Organic India restaurant. Try now!

• Get discount of Rs500/- at Godrej – Nature’s basket

• Enroll for Tennis classes at the Gymkhana club

Benefits for Medtronics

Brand Recall among target

audience

Lead Generatio

n

Deliver services

with diagnostics

centers

Scalability in other business

Proactive Engageme

nt

Submitted ByAshish Poddar

Bhaskar Padmagirisan Malavika Sharma

Manjari ShuklaNeha SharmaSakshi Mittal

“I may have Diabetes, But Diabetes does not have me”

Thank you!