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how to step out of the using social media library bubble
Åke Nygren Stockholm Public Libraries
Internet Librarian International 2012 London 2012-10-30
define a strategy!
organize! step out!
see the bubble!
define a strategy!
organize! step out!
see the bubble!
see the bubble!
In the beginning there was a story
bubble
Attribution: http://robinheyden.wordpress.com/2012/01/03/storytelling/
then came this
and this
Attribution: Kungl. Biblioteket http://en.wikipedia.org/wiki/File:Devil_codex_Gigas.jpg
and then..
book
bubble
in physical libraries
Attribution: Daniel Reimann http://statigr.am/viewer.php#/detail/255499876544964936_3516945
and the came along webpage bubble
social media bubble
after that:
library bubble
And finally: the in social media
who
do we address on facebook?
not the users ourselves!
we need to step out of our library
bubble!
define a strategy!
organize! step out!
see the bubble!
define a strategy!
digital strategy
desktop web
digital strategy
desktop web
mobile web
digital strategy
desktop web
mobile web
digital in physical
digital strategy
desktop web
mobile web
digital in physical
social media
social media
strategy
Goals & Outcomes Target groups Content plan Method for documentation & evaluation Channels
Define
Goals & Outcomes Target groups Content plan Method for documentation & evaluation Channels
Define
Goals & Outcomes Target groups Content plan Method for documentation & evaluation Channels
Define
Outcomes Target groups Content plan Method for documentation & evaluation Channels
Define
Outcomes Target groups Content plan Method for documentation & evaluation Channels
Define
Outcomes Target groups Content plan Method for documentation & evaluation Channels
Define
define a strategy!
organize! step out!
see the bubble!
organize!
define • formal organization • Informal organization
define • formal organization • Informal organization
define • formal organization • Informal organization
formal
the tribe
informal
define a strategy!
organize! step out!
see the bubble!
step out!
guerrilla group communication & marketing plan content plan persona action plan
Define
guerrilla group communication & marketing plan content plan persona action plan
Define
ssbnu
the guerilla
the tipster
the linker
the role
model
the story teller
the engager
the ambass-
ador
guerrilla group communication & marketing plan content plan persona action plan
Define
guerrilla group communication & marketing plan content plan persona action plan
Define
guerrilla group communication & marketing plan content plan persona action plan
Define
step out of the and go viral! library
the micro
library
the intern
the street talker
buy exposure
Ulla the blogger
http://bloggar.biblioteket.se/hemmet/category/klaragarden-bloggar/
@fridachr
@theomis
@akkjl Eva
Patrik
Jessica
cred!
Åke Nygren Stockholm Public Libraries ake.nygren@stockholm.se +46761231206 @akenyg
Digital Library
@ssb_digibib @mikaelpetren http://bloggar.biblioteket.se/digitalabiblioteket
Thanks! J
Stockholm Public Libraries Twitter: @ssbnu Facebook: facebook.com/stockholms.stadsbibliotek Google Plus: plus.google.com/u/0/109443705391959447553
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