How to run promotional campaigns and build your list using WordPress

How to run promotional campaigns and build your list using WordPress Wade Kwon © 2013 Wade Kwon Consulting LLC

@WadeOnTweets

Photo: David Evers (CC)!

1. Why do it?

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Grow a list. Fast.

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Low-cost marketing Photo: davidd (CC)!

Generate buzz!

2. How I did it … Photo: James Lee (CC)!

Created a product Photo: Holger Durer (CC)!

Set up email capture using Easy Sign Up plugin

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Promoted it.

!   Blog posts

!   Email newsletter

!   Social media channels

!   Most important: honorees and co-authors

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Tracked results

3. Results (so far)

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Traffic

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8x jump

Mailing list subscribers

3 years, 2 months to build first list

3 months to build this list

Downloads

!   250 downloads in 1st 48 hours … About once every 10 minutes!

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Sales

Contact me. •  wade@wadekwon.com •  BirminghamBlogging.com •  @WadeOnTweets •  http://itswa.de/wpyall55

Thank you.

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