How to Motivate Customers to Complete Training

How to Motivate Customers to Complete TrainingA SKILLJAR SLIDESHARE

Customers are Busy

Want to learn at

their own pace

Constantly shifting

priorities

Need to opt in to

training

Provide Incentives to Promote Training Completion

Social Certificates and Badges

Continued Education Credit

Points and Rewards

Promotions

Social Certificates and Badges

Choose technology that allows customers to add their certification to LinkedIn

Social Certificates and Badges

Literal give and get

Career incentive and credit within the

industry

Secondary benefit: Increase visibility of

your program

Tools that Can Help

StakeholdersMarketing

Customer Success

Training

While training and certification departments typically manage credentialing like social certificates and badges, they can collaborate with customer success and marketing functions. The benefits of these programs are often widespread.

Continued Education Credit

Greater value placed on training

Tangible professional development

Provide CE credits for on-demand and instructor-led training courses.

Getting Accredited for CE Credits

Standards vary by industry and professional organization

Learning hours are tracked

Quality of education is evaluated

Find out what your industry’s professional organization requires.

StakeholdersSales/

Finance

Customer Success

Training

Providing CE credits provides an additional selling point for training. Collaborate with the sales team to determine your strategy for revenue generation.

Points and Rewards

Loyalty points

Awards, prizes or recognition for gaining

points

Provide points or rewards for completing courses.

Tools that Can Help

Stakeholders Marketing

Customer Success

Training

Rewards programs often provide lots of opportunities for advocacy marketing and referral programs. Work with marketing to incorporate training into a larger scale rewards or loyalty program.

Promotions

Discount

Free offer

Promotional credit

Only available upon course completion

Create a promotion that distributes a coupon at course completion.

Deciding on the Right Promotion

Evaluate –

What training will really result in desired customer behaviors?

Does this promotion make economic sense for the business?

StakeholdersSales/

Finance

Marketing

Customer Success

Training

Before you decide on your promotion, collaborate with marketing and finance to evaluate the appeal and feasibility of your offer.

To Gamify or Not to Gamify?

Consider -

Will this gamification feature be used?

How much is too much?

Do users have a reason to come back into training?

Make Training Accessible

o Use a training platform with a great student

experience and user interface.

o Cross-link resources

o Collaborate with knowledge base/help center

o Leverage customer-facing teams

Thank you!Email us at marketing@skilljar.com