How to Build and Sell Mobile Apps - Apple's App Store Case Study

PT. Dycode Cominfotech Development

How To build and Sell your Mobile Application

Andri Yadia@dycode.com

CEO, DyCode | MVP | President, iMadCamp.org

• 1 app for all cinemas

• Covers 33 cities in Indonesia

• User experience

• Social functionality

of its kind for iPhone in Indonesia

500Users within 4 weeks and counting

*16 Movreak users a day

TOP 10Paid App

Customer ratings on the AppStore

“Love it! Sangat simpel dan cukup informatif”

“Cool app...” “Wow... It's too amazing app for a movie freak like me...”

“Movie maniac harus punya app ini...”

“Gak sabar fiturnya untuk lihat urutan kursinya nih...”

“With this app, saturday movie date will be a lot easier...”

“Very nice app...”

“Aplikasi yg sangat membantu pencinta movie di bioskop...”

“...bagus dan informatif sekali...”

$1.99

free

Microsoft SQL Server 2008

HTTP/REST

Real-world Scenario

Demo

iPhone users in Indonesia*

30,000

*Telkomsel’s data

“Non-official” iPhone users?

iPod Touch?

iPad users within 59 days

2 million

iOS devices (iPad, iPhone, iPod Touch) sold

100 million

Over 225,000 apps -the most vibrant app community in the world

App Store

Apps downloaded from the App Store

5 billion

Native iPad apps in the App Store

8,500

Native iPad apps downloads

35 million

“I earned more on sales of The Element for iPad in the first day than from the past 5 years of Google ads on periodictable.com”

- Theo Gray, Wolfram Associates

Apps submitted each week

15,000

Apps approved in 7 days

95%

What happen?

5% ?

The apps doesn’t function

Use private APIs

The apps crashes

Help free app developers to earn money

Emotion + interactivity

iAds keep you in your app

Built into iOS 4

Apple sells and hosts the ads

60% revenues go to developers

Payment via iTunes connect

July 1

$60 million

How do we start?

http://developer.apple.com/iphone

iOS SDK + Xcode

iPhone Developer Program

iPhone Developer Program subscription fee / year

$99

Develop

Test

Deployhttp://itunesconnect.apple.com

Q&A

DyCodewww.dycode.com | office@dycode.comDynamic IT Solutions for Optimal Business Value