How the Internet Works, Lawyer Marketing

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OVC, Inc. specializing in online marketing for lawyers presents "How Does the Internet Work? How Can the Internet Benefit Attorneys?" For more information on how to market yourself as a law firm in Chicago, IL or across the country visit http://ovclawyermarketing.com or call Greg Wildman at (312) 953-3826.

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How Can the Internet Benefit Attorneys?

How Does the Internet Work?

Greg Wildman, PresidentPatti Baron Schreiber, Director of Marketing

OVCLawyerMarketing.com

Presented by OVC, Inc.

Using the Internet to Gain Clients

Agenda

What’s on the Internet for Attorneys?

Social Media & Reputation Management

Get Found by Search Engines

Pay Per Click

How to Get Your Website Noticed

Ways to Enhance Search Engine Optimization

Online Videos

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OVC, Inc.

• Websites

• Mobile Optimization

• Articles

• Blogs

• Inbound & Outbound Links

• Social Media

• Search Engines

What’s on the Internet for Attorneys?

How to Get Your Website Noticed

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Inbound Linking

Website Content

Search Engine Optimization

CorneliusLaw.com Sitemap

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1NOLO

OVC, Inc.

Mobile searches have grown 400% since 2010.

Mobile Website Optimization

How to Get Your Website Noticed

Simple Website Design

Impressed

Clients

Smartphone Compatibility

61% of smartphone users choose to call a business after a search while 59% actually visit the location of the business.

Impressed clients are more likely to share your content.

Mobile Website Optimization

How to Get Your Website Noticed

Before After

Keywords and Fresh Content Make a Difference

Get Found By Search Engines

Fresh Content

Keywords

1 2 Anderson & Associates, P.C. Blog

Title Tags and Meta Descriptions

Get Found By Search Engines

OVC, Inc.

Title TagsMeta Description

OVC, Inc.

It’s More Than Just a Website!

Ways to Enhance SEO

Stand out among your competitors and increase visibility.

Stand Out

Simple design, keywords, relevant content, and updating content frequently.

On Site Optimization

3Inbound links boost credibility with ads, social media, and directory partnerships.

Off Site Optimization

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Website BlogsKeywords & Relevant Content

Custom URL

Topics &Frequency

Get Your News Out There

Press Releases

Search Engine Optimization2nd Result

Custom URL

Pay Per ClickSearch Engine Ads

Videos for Your Website

Online Videos

OVC, Inc.

An online video on your website and on popular search engines like Google, Yahoo, Bing, and YouTube helps to distinguish who you are and allows people to get to know you on a more personal level.

Search Engine Optimization

Research has demonstrated that having video on your site (particularly product videos) makes visitor 65% more likely to convert in some form or another (source Wyn).

Client Conversion

Online video can also be played on mobile devices.  By 2015, 2 billion people will have smartphones (source Bloomberg).

Mobile Views

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OVC, Inc.

Connect with Clients

Social Media

• Share blogs and valuable firm content

• Inbound links to increase SEO

• Interact with current and potential clients

Facebook Business Page

Social Media

Google Author Personal Profile

Social Media

Google Author Search Results

Social Media

OVC, Inc.

Personal Photo

Link to Website

OVC, Inc.

Reputation Management

• Customers search law firms on Google

• Customer reviews on these Google listings  

• SEO, social media, pay-per-click, and local marketing are not the only options

• Collect positive reviews from clients

• Google+, Yellowpages, Bing, Yahoo, Yelp, and Yellowbook can improve rankings

Manage Your Online Appearance

Feedback Collection Website

Reputation Management

InternetReviews

Reviews on Firm Website

Reputation Management

InternetReviews

Find the Right Marketing Company for YouWhat if I Want to Hire Someone?

• Specializes in law firm marketing only and knows bar rules

• Industry knowledge and experience

• Understands the local market

• SEO knowledge with successful search results

• Maintains a positive track record with clients (testimonials)

• Partners with legal databases

• Not a proprietary

• Knowledge of how the Internet works

including social media, reputation management, behind the scenes SEO, and online video

• Vigilantly monitors search engine algorithm changes

• Observes and reports on clients’ site performance

• Updates websites included in a monthly contract

• Writes professional web content and blogs for specific legal industry.

Look for these attributes in a company…

Greg WildmanPresident(312) 953-3826greg@ovclawyermarketing.com

Questions? Please Contact UsOVCLawyerMarketing.com

Patti Baron SchreiberDirector of Marketing(630) 624-5362patti@ovclawyermarketing.com

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