View
13
Download
0
Category
Preview:
Citation preview
Richard Dean Anderson
Millennials are considerably more engaged with digital
technology and social media than older generations.
Wherever a customer goes, so does his/her mobile device!
Welcome to the mobile experience economy!
ENGAGEMENT IS
OVER THE TOP
Have a mobile business strategy
Have a mobile business strategy
It’s beyond having an app
or having a responsive site.
It’s creating strategic content
and connecting it to an
m-commerce platform.
It’s moving from UX to CX via
mobile device.
When your customers learn from you,
they buy from you – again and again.
Have to be relatable and engaging.
Blog posts, Infographics, White papers
& E-books, Feature articles, Videos
Have to be shareable.
Marketers need to know a campaign‘s effectiveness and be able to scale it more broadly when it succeeds.
With consumers using multiple devices, creative teams must seamlessly move across smartphones, desktops, tablets, and even across other media such as OOH.
Targeting super-niches such as the specially-abled are now possible because of the merging of technology, data and creatives.
Video of Dunkin Donuts
Leverage technology and platforms with your engagement strategies.
Embrace the power of community.
Develop creative solutions: engaging, relevant, measurable, and scalable.
Connect technology, data and creatives to engage with your customers
Leverage and embrace customer feedback.
Get the message across at the right moment, delivering a call-to-action upon engagement.
Data should fuel creatives and not as an after-thought.
More personalization.
Extreme creativity.
Embrace the power of community.
Hyper-localization. Super niching.
QMATIC VIDEO
Be Techie. Embrace Technology.
Connect. Reconnect.
Embrace the power of community.
Hyper-localization. Super niching.
SUMMARY
Have a mobile & influencer strategy.
Have a content strategy.
Connect technology, data, and creatives to
engage with your customers.
Personalize.
Go hyper-local, super-niche.
Embrace the power of community
FACEBOOK: @ThePositiveVibesPages
TWITTER: @nievera
INSTAGRAM: @nievera
EMAIL: homer@mediablastcorp.com
FOLLOW US ON FB: @HeSaidSheSaidPhilippines
Recommended