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How technology ICT evolution force gaining mobile media data traffic
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How technology ICT evolution force gaining mobile media data traffic
Simeon Arnaudov, ITPP/TEMEP, Seoul National University
Lombok 2012.07.04
Green, Smart, Development and Vision 2012
2012 International Consortium on ICT
Development in Indonesia
Motivation (Domestic telecommunication market - Bulgaria)
TV and radio
10.3%
Internet access
10.1% E-commerce
5.6%
TR= € 1,61 billion
Source: Arc fund; Capital newspaper; CRC
Communication
74%
Problem description
How technology ICT evolution toward mobile media services and gained mobile internet traffic. Increasing mobile communication traffic as a factor of mobile media maturity. In other words increasing of speed rate has positively relationship with mobile internet download and upload stream. This effect mobile operator profit maximization. It is logical that mobile operators should change their mobile internet charging model. Another question is which is correct mobile application developers to share the price of mobile internet stream or mobile operators should fully charge only end user?
Evolution of telecommunication technology
1. Technology evolution and domestic technology implementation compare with market
competition
1992
NMTi 450
1995
GSM 2G
2005
GSM 3G
2012
LTE
2011
Virtual
operator
Monopoly market 1995
Duopoly market 2001
Oligopoly market 2005
Mobile communication market
Market share / number of customers The survey does not include information for Virtual operator Bob
Source: investor.bg
Wireless and wired broadband access
TR= € 340 million (2011)
TR= € 185 million Home internet access
TR= € 87 million Mobile internet access
TR= € 48 million Business internet access
Source: Arc fund; Capital newspaper; CRC
Technology Mobile standard Traffic speed
HSPA+ 3GPP 21 (or 42) Mbit/s
LTE 4G 48 Mbit/s
EDGE GSM 1,6Mbit/s
UMTS GSM 0,384Mbit/s
Internet access
Source: Foundation ARC, 2012
Mobile internet 42Mbprs
Mobile communication market
Smart phone OS and mobile broadband
Total number of mobile phones 8 500 000
Total number of smart mobile phones 1 024 000
android
iOS
RiM
W8
Bada
Linux
Maemo
Palm
Symbian
65.8%
15.2%
8.5%
4.8%
4.5% 1.1%
Source: Arc fund; Capital newspaper; CRC
Mobile data traffic
Mobile media services (UB)
email (abv.bg)weatehr forcast (sinoptic.bg)news (dnevnik.bg)news (dnes.bg)news (vesti.bg)email (mail.bg)news (capital.bg)news (gong.bg)news (sportni.bg)news (dariknews.bg)pleasure (horoskopi.bg)pleasure (horoskopi.gbg.bg)weather forcast (vremeto.bg)human resource (karieri.bg)radio (signal.bg)finance (darik.finance.bg)finance (lev.bg)
Source Nielsen Online. Collected data on December
2011. Show the total number of Unique Browser (UB) per
month true Mobile device in Bulgarian mobile media
market
Most popular mobile media service on Bulgarian telecommunication market
email 44.2%
weather forcast 11.5%
news 34.5%
finance 10.7%
pleasure 2.6%
radio 6,6%
UB – unique browser
Global Internet trends
Source Webtrends 2011
Future research field
Network
Smart infrastructure
M2M
NBN
LTE
Wi-Fi
Smart phones
Devices
Big screen devices
3D TV
Regulation
Smart home
Content
Mobile media
Virtual world
Multimedia platform
Adaptive national
reg.
Smart society reg.
Common global reg.
International digital
standards
Services
e-Gov e-Edu
e-Health
App market
Consumer
Media creator/ user
Agent technology
Security
Privacy
Intelligent content
Always connected
Multi acts
Future research
Regulation Competition between wired and wireless Internet
access Mobile operators mobile competition Data traffic Reduce the cost of data traffic Cloud computing in wired networks, how about cloud
services in Mobile Internet Who will gain more profit Mobile OS/Application
service developers, Smart prone producers or Mobile network operators
thank you
References
• ARC fund: http://www.arcfund.net/ • http://www.capital.bg/biznes/kompanii/2012/04/27/1816434_goliamata_kabelna_razprodajba/?s
p=1#storystart • http://www.mtel.bg/lte • http://www.globul.bg/bg/map.html • http://www.vivacom.bg/bg/residential/about_us/company_information • http://www.maxtelecom.bg/bg/devices/wimax-wifi-3.html • http://www.dnevnik.bg/tehnologii/2010/10/18/978390_bulgariia_e_chetvurta_po_kachestvo_na_i
nternet_v_sveta/ • http://www.capital.bg/biznes/kompanii/2012/04/27/1816537_pruv_sred_neravni/ • http://hardwarebg.com/forum/archive/index.php/t-89382.html • http://en.wikipedia.org/wiki/GLOBUL • http://www.standartnews.com/biznes/mtel_otchita_709_rast_na_klientite_na_internet-
148150.html • http://blog.mobikom.bg/2012/05/radio-telecommunications-company.html • http://en.wikipedia.org/wiki/4G • http://en.wikipedia.org/wiki/Mobile_media • http://www.dnevnik.bg/tehnologii/2012/03/20/1791514_mobilnite_ustroistva_stavat_osnoven_izt
ochnik_na_novini/ • http://interactive-share.com/данни-за-посещения-на-мобилни-сайтове/
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