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From print to to... How social media impacts the print industry.
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Alasdair Stewart, City Editor Walla Walla Union-Bulletin
Social media: The bridge from print to… alasdairstewart@wwub.com/losmoros@gmail.com
Old way: Newspapers choose from local reporting and wire services what news you will read.
Today: You choose from local and national sources and wire services what news you want to read.
Tomorrow: Newspapers focus on local reporting, expand offerings to retain and build customer base.
The News
Old way: Newspapers rely on display and classified advertising for vast majority of revenue.
Today: Newspapers see shrinking ad revenue in print and too little growth online to offset losses.
Tomorrow: ?
The Money
Questions?
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