How New TLDs Will Affect Current Distribution Model

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How New TLDs Will Affect Current Distribution Model

Domain Registrar – Hosting Provider

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Michele Neylon Founder / CEO Blacknight Contact: http://mneylon.tel @mneylon http://b.log.ie michele@blacknight.com

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Overview Past Present Future

Are You Going To Become Extinct?

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Are You Going To Become Extinct?

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How many new TLDs? Estimates vary from 250 > 1k+ Paradigm shift

Registries will need registrars Registrars won’t need registries

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How many existing domain extensions? 17 gTLDs 250+ ccTLDs

How many registrars carry ALL of them? Very very small number

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How Can You Stay Relevant? What can you do? What shouldn’t you do?

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Threats / Realities Your current policies / processes Your understanding of the market .city / .local / .language / .concept Barriers - >> market move How many domains do I need for my

business?

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KISS Technical stuff EPP – don’t tweak it!! Marketing stuff – simple = better Policy – simple = saner

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Business not personal

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How do you market your ccTLD? How do you retain shelf space?

No simple answer Your ccTLD is not the only show in town

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Questions? Complaints? Insults? Photo credits:

http://www.flickr.com/photos/forbairt/ http://flickr.com/photos/mneylon Wikipedia