How much is site search worth? How to define conversion and calculate ROI

How much is site search worth?How to define conversion and measure ROI

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John TomlinsonHead of Communications@JohnRTomlinson

ColbensonConversion through search & social media@Colbenson

How much of your site uses search?

What’s the point of it?

What’s the value of it?

How much of your site is driven by search

Direct saleLeadInfo

£100,000£5,000£10,000

What is success?How do we define conversion?

Where are these conversionscoming from?

How much of your site is driven by search

Direct saleLeadInfo

£100,000£5,000£10,000

40%90% 60%

How much of your site is driven by search

Direct saleLeadInfo

£100,000£5,000£10,000

40%90% 60%

£9,000 £2,000 £60,000

What’s happening now?

How much of your site is driven by search

Direct saleLeadInfo

£100,000£5,000£10,000

40%90% 60%

£9,000 £2,000 £60,000

x 40% = £3,600 £800 £24,000

How much of your site is driven by search

Direct saleLeadInfo

£100,000£5,000£10,000

40%90% 60%

£9,000 £2,000 £60,000

x 40% = £3,600 £800 £24,000+ + = £28,400

How much of your site is driven by search

Direct saleLeadInfo

£100,000£5,000£10,000

40%90% 60%

£9,000 £2,000 £60,000

x 40% = £3,600 £800 £24,000+ + =

£28,400 x 40% =

£11,360per month

www.colbenson.com@Colbenson