How does Google...?

SEO Here you will find good examples of what Google collects in order to assess

whether a web site has the quality to appear higher in search results.

Googlebots use multiple sources and techniques to gather information on our Web sites. For

example:

1. Crawling a page2. Considering what the people are searching for3. The free Google toolbar, Android browser &

Chrome

Through crawling of a web page and content analysis , Googlebot collects

and analyses the following information:

Layout of the page: What is the quality of the web design of a

particular page compared with that of the pages that are considered

positive/negative by Google evaluators.*

Content/Advertising: What is the ratio of content to advertising?

Relevance: To what extend is the content of the webpage related to the search term and what the man who seeks really meant?

Through analysis of the behavior of web visitors who have arrived at a particular site from search results,

Google considers:

Repeat visits: With what frequency seekers return to your results or click on another page

after they visit your site?

Hits: What percentage of people who click on your page link then click on other search

results?

Social signals: Do users mark your page as a spam, or they rather give it a (+1)?

Through the data that is gathered from Google toolbar, Android and Chrome, search engines consider:

Time spent online: How long time the average visitor spent on your webpage

Number of visited pages: Do visitors look at other pages after they arrive on your site?

Comparison: How does the data on visitor behavior relates to the data that is provided by

the evaluators*?

Evaluators* Google users, evaluating the Web according to pre-set criteria. Google engineers put these assessments into the search engine algorithm. This approach was introduced by

Google Panda algorithm, through which Google emphasized the quality of web content.

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