How AngryNerds Convinced Atlassian to Use Magnolia

Wednesday, 12 September 12

How Angry Nerds convinced Atlassian to use Magnolia CMS

Atlassian and Magnolia

About Me

Director of InteractiveAtlassian Software

San Francisco, CA

@halv0112

About Atlassian

Make JIRA and Confluence

Based in Sydney, Australia

About 21,000 Customers

~550 Employees

Over $120M annual sales

We make this.

and this.

You have to know the past to understand

the present.

- Carl Sagan

”“

www.atlassian.com

wac c.2011Wednesday, 12 September 12

9 Years Old

~1200 Pages

~2000 .jsp files

This was our development environment

This was our developer

This was our content staging environment

This was our content entry specialist.

When we wanted to push out content, we would go here...

and then we would do this.

~1,000,000 Pageviews per mo.

1 Language

This is where we wanted to be

• Multiple Languages • Separation between layout and content• Delegated Authoring• Staging and QA• Rollback

What we needed

Apache

Tomcat(existing site)

Magnolia(~40 new pages)

Pilot ArchitectureWednesday, 12 September 12

Introducing iWacThe ultimate all-in-one. Turbocharged.

iWac Why iWac? Design Features Performance Try Now

International

International10 Languages

Local33 Countries

Scaleable

Scaleable10x33x40=13,200

(4x7)+(3x4)+(2x33)=106

Why iWac?Expansion in Europe

Japanese Website Aging

‘Spelling Error’ problem

No staging process

Design RequirementsMust fit in existing architecture

Must allow delegation of content editing

Must support internationalization (i18n)and Localization (l10n)

FeaturesSeamless user experience

Phased approach to moving content to CMS

Workflow for Editors and Publishers

Clear path from Development->Staging->Production

The Fastest Wac yet.Designed to describe our products in 90 seconds.

Try Nowatlassian.com/local

Success!

I’d love to change the world, but they

won’t give me the source code

– Unknown

”“

April Fools

• Fully unit-tested in our ego-free ergonomics lab

• Essential office furniture for any eXtreme XP Pair (XXPP)

• Fully adjustable via individual or pair control

2008 - The PairOn

Modern development environments literally write code for your developers. Why can't your issue tracker do the same for your issues?

2009 - JIRA Solver

• Location based services for developer check-ins

• It’s not what you code.It’s where you code.

2010 - Fourwalls

http://atlassian.com/fourwalls

You use JIRA to track defects in your software. Now use IRKD to track defects in your everyday life.

2012 - IRKD

http://irkd.me

DVCS technology introduced the world to forking. Now, we here at Bitbucket are proud to present the next step in the process – spooning!

2012 - Spooning

http://bitbucket.org/spooning

What do you do when you have bugs in your code? Send in the Angry Nerds.Consider these issues…resolved.

2011 - Angry Nerds

http://atlassian.com/angrynerds

This game seems pretty awesome, so I set up

some automation to play it while I slept. I

awoke to find myself on level 3019 with a score

in excess of twenty six million points.

– JST-17777

250000

500000

750000

1000000

March 28 March 29 March 30 March 31 April 1 April 2 April 3 April 4

Daily Pageviews

Pageviews

Apache

Tomcat(existing site)

Magnolia(~41 new pages)

Pilot ArchitectureWednesday, 12 September 12

Success... Finally!

Redesign

wac c.2011Wednesday, 12 September 12

Logo ProblemsWednesday, 12 September 12

Less DistinctWednesday, 12 September 12

More DistinctWednesday, 12 September 12

Dude. Suite.Wednesday, 12 September 12

Making It RealWednesday, 12 September 12

The Fastest Wac yet.Designed to describe our products in 90 seconds.

HTML5 History api to Ajaxify your Magnolia WebsiteWilliam Paoli, Atlassian

Tomorrow 9:45-10:15

To Learn More

Refinement

I have not failed. I’ve just found 10,000

ways that won’t work.

– Thomas Edison

”“

• Similar to STK• Infinite Configurability• Used almost exclusively

Campaign Template

• Less landing pages• Consistent location • Less effort• Self Service• Clearer call to action

What’s New Pages

• Always Be Testing• Optimizely

A/B Testing

Conclusion

• Lack of .ftl Versioning / Source Control with WebDAV• Security difficult to configure • Upgrade to 4.5 Painful

Issues

Thank You!

mhalvorson@atlassian.com

@halv0112

Questions?

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