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SEO HOSTING ISSUES
Presented by:Jordan Kasteler
Jordan Kasteler
www.JordanKasteler.com www.SearchandSocial.com
SERVER RESPONSE HEADERS
• 200 – OK• 301 – Moved Permanently• 302 – Moved Temporarily• 403 – Forbidden• 404 – Not Found
Live HTTP Headers – Firefox Add-on
SERVER RESPONSE HEADERSWhat’s a 404 to do? By Rae Hoffman
• User-friendly custom error (404) page• Relevant Redirect (301) • Custom non-404 error page (my preference)
CLASS C IP ADDRESS
Only need separate Class C’s if you have a large link circle.
205.152.XXX.112
DEDICATED VS SHARED•Shared Server• Neighbors• Slower• Cheaper
(less efficient crawl for bots)
•Dedicated Server• Alone• Faster• More Expensive
DEDICATED VS SHARED• 3% of Websites on Dedicated
Hosting• 97% of Websites on Shared
Hosting
• 90% of the top 50 search results analyzed were on dedicated servers.
Bruce Clay 2007
SHARED HOSTING
What to look for:• 1 year minimum commitment• Call-to-verify setup• If IIS server (ASP.NET) request ISAPI ReWrite
UPTIME/DOWNTIME
• 99% of uptime = 87.6 hours/year or 7.3 hours/month downtime
http://www.freesitestatus.com/en/to monitor downtime/uptime
Google is getting better about recognizing small outages.
THE DIGG EFFECT• Cached Mirror• Wordpress Cache• Serve HTML Version• Compress Code/Server calls (
minify)• eAccelerator for PHP• Configuring Apache for Maximum
Performance
DECREASE SERVER TAXATION• Host Images and Media
elsewhere (e.g. youtube.com, flickr.com)
• Serve content statically• Remove ads/banners• Keep images small and optimized• Minimize template styling.• Let your hosting company know
you’re expecting a surge of traffic.
LOAD BALANCINGThe distribution of traffic among multiple paths to the same destination in order to use bandwidth efficiently.
Load balancing increases the use of network segments, thus increasing the amount of bandwidth that can be routed across a network.
RESOURCES
For Class C IP addresses:http://www.seohosting.comhttp://www.seowebhosting.net/
How to prepare your site for the Digg effect:http://blog.tarotoast.com/2006/03/19/233/
Jordan@SearchandSocial.com
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