HootSuite by Brittany Wilson

BRITTANY WILSON

HootSuite

Overview

DescriptionDate Launched & Total Registered UsersKey ImpactsKey Performance IndicatorsTips for Personal UseBusinesses Using the PlatformAdvertising OpportunitiesCautions for Business and Personal Use

Description of HootSuite

“ HootSuite is the leading social media dashboard to manage and measure your social networks.”

Users can: Manage several social profiles all in one place Schedule messages and tweets Send out bulk messages Use analytics to measure traffic on social media profiles Track brand mentions Uses Ow.ly to shorten links to 140 characters Build HootSuite teams Use mobile app

Bitly is the biggest competitor

(www.hootsuite.com)

Social Network Management

HootSuite Page

Date Launched and Total Registered Users

Launched November 28, 2008 by Invoke Media and Ryan

HolmesTotal Registered Users

Over 4 Million Users as of August 2012

(www.hootsuite.com)

Key Impacts

HootSuite impacts: How many and how often people see a brand The success of a business from social media standpoint Building and engaging with customers What content get used again by using the analytics reports

Key Performance Indicators

• Facebook Insights

• Google Analytics

KPI’s continued…

• Twitter Profile Stats

• Ow.ly Click Stats

KPI’s continued…

• Google+ Pages Analytics

• Organization Analytics

KPI’s continued…

Analytics Report

Tips for Personal Use

Use the Free Package Use HootSuite to keep you personal and professional profiles

managed Use as a personal branding tool Take advantage of the free mobile app

Businesses Using HootSuite

Example-McDonald’s used HootSuite during the London 2012 Games. They used HootSuite to deal with time zones. All of their Facebook and Twitter needs were done using HootSuite.

Advertising Opportunities

Schedule marketing campaigns using bulk messaging

Having scheduled post everyday will help get brand awareness

Opportunity to keep your fans aware of what is going on in your company Advertise on all social media networks quickly and

organized using HootSuite!

Cautions

Business Use May lose connection/relationship with followers Cannot control what people say about your brand

Personal Use Nothing can really be deleted once it is on the web

Sources Used

http://blog.hootsuite.com/mcdonalds-social-management/ http://techcrunch.com/2012/09/06/hootsuite-ceo-were-buying

-seesmic-for-the-customer-base-not-the-tech/

http://hootsuite.com/ http://books.google.com/books?id=iHDuxEeklk0C&pg=PA21

3&lpg=PA213&dq=hootsuite&source=bl&ots=Vb9dk5BJHf&sig=VqHDsjzcV5KDnWNDAXr7ITC1ha4&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved=0CFgQ6AEwBg#v=onepage&q=hootsuite&f=false ….pg. 213 by Brett Petersel & Esther Schindler

http://books.google.com/books?id=5-4yUlrX2wcC&pg=PA253&lpg=PA253&dq=hootsuite&source=bl&ots=mme6XFsMwZ&sig=K3Gyt0-QwdlBNxvRQHUOLO8hElc&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved=0CEUQ6AEwAw#v=onepage&q=hootsuite&f=false …pg. 253 and 263 by Phyllis Khare

http://books.google.com/books?id=Ill8Shnx3TUC&pg=PT152&lpg=PT152&dq=hootsuite&source=bl&ots=rBt3-NYKOE&sig=2n2S-UB8JRDPnkyLiHFAs5xipZk&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved=0CFEQ6AEwBQ#v=onepage&q=hootsuite&f=false …pg. 283 by Erik Deckers and Kyle Lacy

Sources Used Continued…

https://hootsuite.com/features/social-networks

https://hootsuite.com/features/custom-analytics

https://hootsuite.com/features/teamshttps://hootsuite.com/features/message-mana

gementhttps://hootsuite.com/features/mobile-appshttp://signup.hootsuite.com/plans/http://hootsuite.com/companyhttp://hootsuite.com/leadership

Image Sources

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http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=97d3NEloosJqKM:&imgrefurl=http://rinkya.blogspot.com/2011/04/mega-teriyaki-mcdonalds-in-japan-review.html&docid=oTl3Jg5RweEYrM&imgurl=http://1.bp.blogspot.com/-JNNEu7JhM1A/TbiWCq4-xUI/AAAAAAAAEqI/8pwdPQy81fE/s1600/mcdonalds.jpg&w=800&h=647&ei=P-dYULXqHMuv0AGauICgDg&zoom=1&iact=hc&vpx=430&vpy=306&dur=579&hovh=197&hovw=244&tx=125&ty=94&sig=104915695799658784733&page=1&tbnh=114&tbnw=141&start=0&ndsp=47&ved=1t:429,r:12,s:0,i:191

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Custom Analytics Report Pictures http://hootsuite.com/features/custom-analyticshttp://hootsuite.com/features/custom-analyticshttp://hootsuite.com/features/custom-analyticshttp://hootsuite.com/features/custom-analyticshttp://hootsuite.com/features/custom-analyticshttp://hootsuite.com/features/custom-analyticsMore HootSuite Pictureshttp://signup.hootsuite.com/plans/http://hootsuite.com/dashboard#/tabs?id=153069

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Extra PowerPoint Pictures http://www.google.com/imgres?um=1&hl=e

n&client=firefox-a&sa=N&rls=org.mozilla:en-US:official&biw=1680&bih=926&tbm=isch&tbnid=DvXv5GnS0lZblM:&imgrefurl=http://www.famousbloggers.net/hootsuite-free-pro.html&docid=7ftsPzdqLl2Z8M&imgurl=http://www.famousbloggers.net/wp-content/uploads/2010/11/hootsuite_teams-agencies-consultants.jpg&w=601&h=301&ei=8-hYUNWoFIXv0gGOsIHoBQ&zoom=1&iact=rc&dur=241&sig=104915695799658784733&page=2&tbnh=85&tbnw=169&start=43&ndsp=46&ved=1t:429,r:25,s:43,i:294&tx=91&ty=45

https://hootsuite.com/features/custom-analytics

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