Hill dickenson social media april 2013.v3

SOCIAL MEDIA A SNAPSHOT

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FUTURE PROOFING YOUR DIGITAL STRATEGY

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IF CARLSBERGDID NETWORKING

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WHO WOULD YOU ‘WANT BEHIND THE

DOOR?• Your target audience• Where are they, ‘which

pub’? • Strategic partners• Your customers• Influencer networks• Who influences them?• Who else and why?• Who would you, buy a

beer?

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• A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say

• # Who are you listening to?• Be interested in others, not yourself!• Don’t broadcast sales messages • Make friends, build trust and help others• 80 / 20 rule• Remember… ‘Givers Gain’

PROBABLY THE BEST SOCIAL NETWORKING ADVICE!

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http://www.youtube.com/watch?v=ZUG9qYTJMsI

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TOOLS TO LISTEN

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TOOLS TO FIND YOUR AUDIENCEFOLLOWERWONK ANALYSE FOLLOWERS

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TOOLS TO MANAGE HOOTSUITE

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WHY YOU NEED USE GOOGLE+

Get your content read and ranking faster

• Faster indexing of your content – make it relevant to your candidates

• Extended circles, means you influence your followers and theirs

Authorship Tag = Identity• Have you set yours up?

AuthorRank is coming!• How authoritive and interesting are you to

your audience?• Share-ability of authors content• Number of people in your circles and how

many you are in• Engagement levels of your content

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AUTHORSHIP IN PRACTICE

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GOOGLE+ WILL INFLUENCE US ALL

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SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?

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ROI MEASUREMENT OF SOCIAL MEDIA

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http://www.youtube.com/watch?v=JSnB06um5r4

SEARCH, SOCIAL AND CONTENT MARKETING

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THANKS FOR LISTENING QUESTIONS AND ANSWERS

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