Hendison 2011 11-pubcon_wordpress

WordPress SEO

A plugin by Joost de Valk

Presented by:

Scott Hendison

About Me

• Began marketing (selling software) online in 1999, and

turned full time internet marketer in 2004.

• Discovered WordPress in July 2005, and since then

developed over 450 WP sites for clients and ourselves.

• In 2007, we began SEO Automatic, and since then

we‘ve released 5 separate WP plugins.

About WordPress SEO Plugin

• There are dozens of other SEO plugins

• SEO Title Tags was the first one (?)

• All in One SEO has become the most popular

• In 2011, Joost released the best* one so far

• This summer we adopted it‘s use system wide

(* Says me)

Joost was a WP developer and practicing SEO,

who saw a need in the community, and filled it

better* than anyone else has so far.

(* Says me)

Typical Installation

New SEO Menu - Dashboard

Titles

Titles

Titles

Import & Export

Titles

Titles

Titles

Indexation

Indexation

Indexation

Indexation

XML Sitemaps

• This is slightly „out of the norm“

• File is named /sitemap_index.xml

• Delete your old sitemap from Google WMT

• Add that one new sitemap_index.xml to GWMT

XML Sitemaps

Permalinks

Internal Links

RSS

Import & Export

Edit Files Option

Page & Post Specific Settings

• Options are below each “edit“ box

• The default setup only does so much

• Titles, descriptions and kw‘s can be fine-tuned

• Full “on page analysis“ tab available

• Advanced options, like noindex, nofollow, etc.

Edit Screens

Edit Screens

Edit Screens

Edit Screens

Edit Screens

Categories

Quick Mentions:

• ThemeLab.com – simple wp_head code explanations

• Great looking plugin called Selfish Clean Start – WOW!

• Yoast explains FB Open Graph Protocol

• Help prevent our government from breaking the web

Take-aways

• Try WordPress SEO by Joost de Valk

• Easy Import from All in One or Headspace

• There is no “correct“ answer or setting for every site

• Don‘t forget to reset Google WMT Sitemap and delete old

• Set custom category descriptions

Thank You

• My own site‘s WordPress SEO plugin export -

http://seoautomatic.com/wpseoexport

• This presentation may be downloaded -

http://seoautomatic.com/wpseo

Contact me any time...

Scott Hendison

scott@searchcommander.com