Hash - Local Social Platform Investor Deck

LOCAL SOCIAL NETWORK

Hash is a hyper local digital platform. Users can communicate and share interests in real time with other users, individuals or merchants/events in their vicinity.

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#OneAppToRuleThemAll

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WHY HASH ?

To “Tear Down The Wall” • A wall built by apps like Facebook , Twitter, Instagram, WhatsApp etc.

which restricts users to connect with people whose phone number or email or identity is known to them. There is no freedom to discover new people.

• HASH allows you to break this barrier and easily connect with the person in your locality without sharing your number or email .

No way to connect

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WHY HASH ?

Wouldn’t it be great to have one app to use for all our needs and

also for entertainment?

• HASH can rid any smart phone user of the need to have multiple ordering apps. Simply use HASH App and break away from Hyper Verticalization

• HASH aims at building a strong local community of services and users which will bring about the end of curated databases.

#OrderFood #ReserveTable #RestaurantReview

#LocalGroceries #BookACab #ShareARide

#BuyMedicines #Jukebox #LocalOffers

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HASH GUY VS. OTHER GUY

#OneAppToRuleThemAll

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AT A MOBILE TECH SUMMIT HashGuy looking for an IOS developer.

OtherGuy also looking for IOS developer.

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HashGuy can see IOS developers around him in real time on HASH App. He communicates with them and meets them, then and there!

OtherGuy gets handful of replies from all over the world, and tries to co-ordinate with them on DM.

AT A MOBILE TECH SUMMIT

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AT THE MALL

HashGuy later goes to eat in a mall, where he sees a cute girl sitting nearby.

OtherGuy also goes to eat at the mall where he sees a cute girl sitting nearby.

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HashGuy finds the girl on HASH App and strikes a conversation with her.

There is no way for OtherGuy to approach the girl, so he spends time swiping right.

AT THE MALL (STORY CONTINUED)

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AT A MUSIC FESTIVAL

HashGuy can use Hash to ask admin or other people for directions to the entry for VIP passes. Ex: #SunburnAdmin #SunburnPeople

HashGuy can upload his photos and check other peope’s uploads around him on the common # created by him on HASH. Ex: #SunburnSelfies

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HashGuy uses Hash to chat with Merchandise store, asks them to keep a T-Shirt ready so he can come and pick it up.

HashGuy interacts with people around him under : #ConcertChatroom, #YourFavSong etc.

AT A MUSIC FESTIVAL

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#OneAppToRuleThemAll

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HASH App Features

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WHAT DOES HASH DO ?

• Local Connect: HASH helps you connect with anyone in your local area without having to share your phone number or email.

• Group Connect: Connect to people in your area, chat like minded people on topics of common interest or simply share your thoughts with the world around you.

• Merchant Connect: Connect to the local services in your area to get the latest offers and services around or order your favorite service with a single touch.

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Rakesh got connected with his society member Suresh on HASH App and got an vacant parking slot from him.

THE LOCAL CONNECT

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Rakesh got valuable startup tips from Mohit through “Celebrity Connect” on Hash

THE LOCAL CONNECT

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Manchester United Fans Club, Andheri

Rakesh got connected with Manchester United fans in Andheri on HASH App and they formed Andheri Manchester United fans Club

GROUP CONNECT

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Gupshup in Canteen group. Order from your class so that you don’t have to wait. Criticize or appreciate menus

Whats on Menu today??

Someone Please Order an Omelet!

GROUP CONNECT

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Connect with Local Merchants and Services in your locality

MERCHANT CONNECT

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HASH App Walkthrough Look and feel of HASH App

You could also download HASH App at:

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FIRST SCREEN

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LOCAL FEED

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GROUP CHAT

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ONE ON ONE MESSAGES

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COOL NEW FEATURES We have many aces up our sleeves - This is how we get even better!

• Option for the user to change his location and view conversations in other areas (you could be “virtually” standing at Times Square, while you are located in Goregaon)

• Categorization of the conversation into services and user generated content.

• Build a system to identify the users interest based on the hashtag conversation and show the user relevant services nearby.

• Create a local ad platform for the services to target the right audience in their vicinity based on age, gender , profession and interest.

• Curate the social media content from different platforms based on hashtags and display the top shared content on HASH.

• Ability to send a predefined message to any user- Presets

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So, what makes HASH App different?

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OUR USP

Geo-Fencing Offers Categorized Chat Personal Chat

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EXCELLENT YET SIMPLE SAFETY FEATURES

HASH gives flexibility to remain anonymous. Personal details or phone no. is not required. A user can report/block others

Users can contribute and interact under Hashtag chats even if they have activated invisibility mode.

It is not possible to search and view profiles of users once they are invisible or out of the local range.

HASH supports privacy of users with Invisiblility mode

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Market Sizing and

Positioning

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MARKET SIZE

Market Size of HASH App is equivalent to that of Social, Dating and Communications apps.

Currently there are 1.79 Billion people around the world using Social Platforms and 145.6 million people in India.

COMMUNICATION SOCIAL DATING

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WHY IS HASH UNIQUE?

• Visibility on map

• Public as well as personal chat

• Merchant integration

• Truly local through physical geo-fencing radius

THE ABOVE FEATURES ENSURE THAT HASH CAN SERVE

AS A SIMPLE YET EXTREMELY EFFECTIVE APP TO HANDLE A VERY WIDE VARIETY OF USER NEEDS

SOCIALLY AND COMMERCIALLY.

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OUR POSITIONING

Social

Communication

Dating

Discovery

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Our Business Model

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CURRENT REVENUE MODEL

Social Apps Dating Apps

LOCAL ADVERTISING PLATFORM

Merchant creates ads which are visible in a locality to

his targeted demographic

Visibility to merchants on the Map. A user can

directly chat with a merchant

Merchant can broadcast offers as

notifications to users in a locality.

Pay per advertisement and reach.

Subscription for visibility and commission from sales through HASH

Pay per broadcast notification.

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FUTURE REVENUE MODEL

CHAT REVENUE STREAM

“FREEMIUM” PROFILES

User will have the ability to change its location and start a

conversation outside the 6KM radius

Paid App Features.

Collect all the chat conversation on our platform and provide an in depth analysis of the interest of

users around the world

Build our own analytics system on our data.

… and a huge number of additional revenue streams!

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What have we achieved so far?

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HIGHLIGHTS

IOS and Android App launched on 7th December, 2015 Website : www.myhashapp.com

HASH’s Journey so far

HASH App was conceptualized in June, 2015. After working on the concept for 3.5 months we had our first beta launch in Oct,2015. After the initial feedback from our interns, friends and testers, we made the changes and launched our app on 7th December, 2015 on Android as well as IOS. User Sign Ups

8100 Posts/Messages

75,000+ Unique Hashtags

2500+ Weekly Active Users 1500+

… WITH NEARLY ZERO MARKETING COSTS SO FAR !

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MEDIA COVERAGE

1. Chosen for Facebook FbStart Program

2. Chosen as Tech Start-up of month by Exhibit Magazine.

3. Part of Nasscom 10000 Start-up batch.

4. Featured in Indianweb2 and Geekopedia.

Hash Is Promising App That Connects You To People Within Your Hyper-Local Space – IndianWeb2 HASH lets us connect with people and services using hastags - Geekopedia

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INTERNAL DASHBOARD

We have ~1000 downloads every week and around 1500 weekly active users on HASH App

Screenshot: 10AM, 09-02-2016

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USER PROFILES

Currently, we have 84% male and 16% female users We have HASH users in the age group from 15-40 with predominantly people in the age group 18-24. We will increase the ratio of female participation by 65-35 % by running more women oriented campaigns and having more participation in group activities

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HEAT MAPS & GEO LOCATION OF USERS

HASH users are currently slowly spreading across all over the world and maximum number of users concentrated in Mumbai, India

User Location Maps (World) Posts in a Day(Mumbai)

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OUR ALLIANCES Paying Business:

Use HASH’s platform to advertise their service and promote new offers.

Strategic Partners : Provide HASH with exclusive coupons to be given out to HASH’s contest winners.

AMAR SPORTS

HASH provides a local ad platform to businesses for promoting their services and offers.

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MARKETING STRATEGY

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CURRENT MARKETING STRATEGY Stage 1 (3 months) Stage 2 (6 months) Stage 3 (12 months)

1. College & Events Promotion in Mumbai

2. Tie ups with merchants 3. Intern Program – reach

out to 250+ colleges, 150 new interns every week

4. Kick start Influencer network – like comedians, food and lifestyle bloggers, etc.

5. Get articles published to push downloads

1. Make HASH App viral and get consumers throughout India

2. Focus on other age groups

3. Begin with Celebrity Connect

4. Organizing meet-ups and events

5. Media spends

1. Phase Wise launch in other markets

2. Acquire smaller platforms to strengthen market reach

3. Importantly, have already identified a couple of very large potential business tie ups which would be a game changer.

We are currently in Stage 1 and the marketing spend so far has been practically zero

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Following is sample strategy for fresh funding of $300-500k.

FUTURE MARKETING STRATEGY

January February March April May June

Team Hiring

Intern Program – reach out to 250+ colleges, 150 new interns every week

Make HASH App viral and get consumers throughout India

Release version 2.0 Start Offline Tie Ups in all other major cities

Offline Tie Ups Mumbai (Pubs/Mall/Events)

More Offline Tie Ups Mumbai (Pubs/Mall/Events) (100)

Focus on other age groups

Start Offline Tie Ups in other Cities (Pune)

Start Offline Tie Ups in other Cities (Bangalore, Delhi)

Media Spend

Intern Program – reach out to 250+ colleges, 150 new interns every week

Kick start Influencer network – like comedians, food and lifestyle bloggers, etc.

Begin with Celebrity Connect

Media Spends

Media Spend Organize Influencer meetups

Get articles published to push downloads

Incentive/Referral Marketing

Media Spends Build Ad Platform

Organize Influencer meetups

Paying business-15 Paying business-50 Paying business-200 Paying business-500 Paying business-1000 Paying business-1500

GET 10,000 App

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GET 20,000 App Download

GET 40,000 App Download

GET 70,000 App Download

GET 100,000+ App Download

GET 150,000+ App Download

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TEAM

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FOUNDERS

Alazhar Kapadia (COO & Co-Founder) Android and DB expert. Has worked with companies like Deloitte. CapGemini.

Vishwesh Shetty (CEO & Co-Founder) 6 years of experience as Social Apps Developer. Knows in out about Social API’s.

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Ketan Thakur Sales Lead Experience of 3+ years as Analyst with MBA in Marketing.

CORE TEAM

Aadil Khan Markerting Manager Marketing & Product Management at Sports Interactive.

Gauri Oak Management Consultant Experience of 3+ years Handled Operations and Marketing for Instakash and Hammer & Mop.

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EXTENDED TEAM

Mithilesh Bhalekar (Junior Android Developer)

Puneet Bali (Marketing Lead - Pune) 6 year of experience in Real Estate Marketing and Sales

Interns (Marketing Interns) Virtual and Feet on street interns from different colleges.

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PROJECTED TEAM

10 people

20 people

Marketing-5 Developers-4

Sales-1

Marketing-10 Developers-6

Sales-4

Marketing-20 Developers-15

Sales-5

40 people

3 Months 6 Months 12 Months

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Website: http://www.myhashapp.com/

#THANKYOU