Gutenberg presentation (2)

Sal e s Pr e s e n t at i o n

By Raymo n d F . Qu i n t o n

Se p t e mb e r 7, 201 1

206. 903. 1 333 x 1 09 r aymo n d @s e at t l e p u b . c o m

content: Simplified

IN THIS PRESENTATION

• Se at t l e Pu b l i s h i n g Ove r vi e w

• I n t r o d u c t i o n t o t h e Gu t e n b e r g

Pu b l i s h i n g Sys t e m®

• Ho w i t c an h e l p yo u s ave mo r e , b e mo r e

e f f i c i e n t an d s u p p o r t yo u r b u s i n e s s

go al s

• Samp l e s / Sc e n ar i o s

• Fl e x i b l e Op t i o n s / Sc e n ar i o s

• Cl i e n t Bi l l b o ar d

• De mo

SEATTLE PUBLISHING OVERVIEW

• Co mp r e h e n s i ve p r i n t , d i g i t al o r we b

p u b l i s h i n g

• Pr i n t /we b r e - d e s i gn s an d e x e c u t i o n

• As s e t man age me n t an d ac q u i s i t i o n

s o l u t i o n s

• Man agi n g s i mp l e o r c o mp l e x d e s i gn ,

p r o d u c t i o n an d p r i n t i n g p r o j e c t s

Se at t l e Pu b l i s h i n g i s a f u l l s e r vi c e

c o n t e n t s o l u t i o n s f i r m s p e c i al i z i n g i n :

I s t h e an s we r t o man agi n g l ar ge

amo u n t s o f c o n t e n t o ve r o ve r

mu l t i p l e me d i u ms . S i n c e we

i n t r o d u c e d o u r s ys t e m 1 3 ye ar s

ago , we h ave h e l p e d c l i e n t s

r e al i z e s i gn i f i c an t s avi ngs i n

t i me, money an d s t af f r es our c es .

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GUTENBERG PUBLISHING SYSTEM

WHAT DOES IT DO?

• Gat h e r an d man age l ar ge amo u n t s o f

c o n t e n t

• Se aml e s s l y r e vi e w an d ap p r o ve c o n t e n t

• Pr o d u c e an d d e l i ve r p r i n t c o n t e n t ,

we b

c o n t e n t o r b o t h

We d e ve l o p e d a p o we r f u l p u b l i s h i n g

s ys t e m t h at al l o ws yo u t o EAS I LY:

WHAT DOES IT DO?

• Eas i l y i mp o r t an d r e - p u r p o s e c o n t e n t

f r o m e Co mme r c e s i t e s t o p r i n t

c at al o gs

• Up d at e c o n t e n t f o r e Co mme r c e s i t e s

an d c at al o gs q u i c k l y an d

s i mu l t an e o u s l y

• De p l o y mar k e t i n g mat e r i al s q u i c k l y

an d r e d u c e o ve r l ap , d u p l i c at i o n an d

e r r o r s , an d i mp r o ve c o n s i s t e n c y an d

ac c u r ac y.

I n ad d i t i o n , o u r s ys t e m al l o ws yo u t o :

HOW IT WORKS?

• I n c l u d e s an e as y- t o - u s e i n t e r f ac e wi t h

a ac c e l e r at e d , d at ab as e d r i ve n b ac k -

e n d p u b l i s h i n g e n g i n e

• I n c l u d e s s c r i p t s t o s i mu l t an e o u s l y

i mp o r t l ar ge amo u n t s o f d at a ( f i l e s )

t o var i o u s f o r mat s - c u s t o mi z e d t o

yo u r s p e c i f i c r e q u i r e me n t s

• Can e as i l y e x p o r t / i mp o r t f i l e s f o r

p r i n t , we b o r d u al p u r p o s e mar k e t i n g

ap p l i c at i o n s

Ou r f u l l c o n t e n t man age me n t s ys t e m:

HOW IT WORKS?

• We c an i n t e gr at e yo u r e x i s t i n g

i n ve n t o r y ac c o u n t i n g s ys t e m wi t h o u r

Gu t e n b e r g Pu b l i s h i n g Sys t e m b ac k -

e n d

• Or , we c an s i mp l i f y o u r ap p l i c at i o n

e ve n mo r e

t o ge t yo u s t ar t e d d o wn t h e r o ad t o

s avi n gs

I t ’ s f l e x i b l e an d n i mb l e :

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CLIENT: TACOMA SCREW

• Tac o ma Sc r e w man age s 45, 000 pr oduc t s i n

t h e i r c h ai n o f 1 2 r e t ai l s t o r e s

• Th e y p u b l i s h a 1, 000- page pr i nt c at al og

an n u al l y, f e at u r i n g t h e s ame 40, 000

p r o d u c t s

• Th e y man age t h e s ame 45, 000 pr oduc t s an d

300 ve n d o r s o n t h e eCommer c e s i t e —

i n c l u d i n g we b - o n l y p r o d u c t s

• Th e y p r o d u c e mu l t i p l e mar k e t i n g f l ye r s

f o r t h e i r s t o r e s f e at u r i n g s o me o f t h e

s ame p r o d u c t s

Cas e St u d y: Th e Ch al l e n ge

THI S I S A CONTENT LABYRI NTH!

CLIENT: TACOMA SCREW

• Es t ab l i s h e d a c o n t e n t

s t r at e gy t h at i n c l u d e d a

wo r k - f l o w p l an

• De s i gn e d a c u s t o mi z e d UI

t h at was c o n s i s t e n t wi t h

s t an d ar d p r o d u c t

d e s c r i p t i o n s

• I mp l e me n t e d a Gut enber g Publ i s hi ng Sys t em f as t

d at ab as e t o man age f i l e s

• Wo r k e d wi t h I T and

mar k e t i n g t o af f e c t

s e aml e s s d at e e x p o r t s f o r

u s e i n al l t h e i r me d i a an d

me d i u ms

Cas e St u d y: Th e So l u t i o n

Af t er i ni t i al c ons ul t at i on, we:

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CLIENT: TACOMA SCREW

RSR / I n - St o r e 1 , 000- p age An n u al

Pr o d u c t s Cat al o g

CLIENT: TACOMA SCREW

Th e i r e Co mme r c e We b S i t e :

CLIENT: TACOMA SCREW

POP

f r o n t b ac k

CLIENT: TACOMA SCREW

Re s u l t s : I n c r e as e d Ef f i c i e n c i e s i n

Th e s e Ar e as :30-35% Potential Cost Savings30-35% Potential Cost Savings

Fast & Accurate Exports & ConversionsFast & Accurate Exports & Conversions

100% Trackable Data100% Trackable Data

Increased ProductivityIncreased Productivity

Reduced TimeReduced Time

CLIENT: TACOMA SCREW

“ We c o u l d n ’ t d o wh at we

d o t o d ay i f we h ad n ’ t

i n ve s t e d i n t h e Gu t e n b e r g

Pu b l i s h i n g Sys t e m ”Mi k e Ho war d

Mar k e t i n g Man age r — Tac o ma

Sc r e w

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FLEXIBLE OPTIONS

Yo u DON’ T n e e d t o r e - i n ve n t t h e wh e e l

t o wo r k

wi t h o u r s ys t e m. So me t i me s c l i e n t s ar e

b o u n d b y p r o p r i e t ar y s o f t war e s ,

p o l i t i c s o r l o n g- e s t ab l i s h e d p r o d u c t i o n

mo d e l s - NOT A PROBLEM:

FLEXIBLE OPTIONS

• Wi t h YOUR exi s t i ng s ys t em i n pl ac e, we c an:

#1 : Gu t e n b e r g Ve n d o r Po r t al s

• Cr e at e a r e p o s i t o r y wi t h a u s e r -

f r i e n d l y i n t e r f ac e f o r yo u an d yo u r

ve n d o r s

• Us e t h e Gu t e n b e r g Pu b l i s h i n g Sys t e m

t o t u r b o c h ar ge yo u r q u e r i e s an d

man age as s e t s

an d d at a

• Al l o w ve n d o r s ac c e s s t o u p d at e , ad d ,

o r mo d i f y c o n t e n t f r o m an y l o c at i o n

wo r l d wi d e - f o r yo u r o r yo u r s t af f

f i n al ap p r o val s b e f o r e p u b l i c at i o n

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FLEXIBLE OPTIONS

• “ On- Demand” i s t he c ont ent and

publ i s hi ng

buz z wor d of t he day. But , s omet i mes

“ on- demand, ” r eal l y means “ on-

del ay. ”

• WE REALLY MEAN ON- DEMAND:

#2: Gu t e n b e r g Pu b l i s h i n g Sys t e m

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FLEXIBLE OPTIONS

• We CAN ac t ual l y wor k wi t h your exi s t i ng c ont ent t eam and s ys t em t o:

#2: Gu t e n b e r g Pu b l i s h i n g Sys t e m “ On -

De man d ”

• Cr e at e a c u s t o m e x c e l t e mp l at e f o r

yo u r t e am

• Se t u p a p u b l i c at i o n t e mp l at e

• Us e o u r s ys t e m t o f l o w c o n t e n t i n t o

p age s t h at ar e 80% c o mp l e t e . . .

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CLIENT: PACCAR

Fl e x i b l e Op t i o n s #2 : Cas e St u d y

OVERVIEW — global leader in the design and manufacture of premium-light and heavy-duty trucks and parts under the Kenworth, Peterbilt and DAF name plates.

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QuickTime and aª decompressor

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CLIENT: PACCAR

• Mu l t i - b i l l i o n d o l l ar c o r p o r at i o n wi t h

mu l t i p l e b r an d s ; mu l t i p l e c o mme r c e

s i t e s ; mu l t i p l e c at al o gs

• Wo r l d wi d e mu l t i - l an gu age t e ams

• Co o r d i n at i n g c o n t e n t , c at al o gs ,

mar k e t i n g mat e r i al s wo r l d wi d e t h r o u gh

a SLOW, OUTDATED e x i s t i n g p r o c e s s

Fl e x i b l e Op t i o n s #2 : Cas e St u d y: “ On -

De man d ”PACCAR CHALLENGE:

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CLIENT: PACCAR

• Us i n g t h e Gut enber g Publ i s hi ng Sys t em t o

mo d e l t h e i r c u r r e n t c at al o g

d at a, t h e n f l o w i t i n t o

I n De s i gn f o r u s e i n

MULTI PLE CATALOGS I N MULTI PLE LANGUAGES

• PACCAR c o u l d p r o d u c e p age s

mo r e q u i c k l y an d mo r e

ac c u r at e l y ( 80% c o mp l e t e )

• PACCAR c o u l d s e e a 20% s avi ngs i n t i me an d c o s t s

• PACCAR c o u l d c r e at e a

s t ar t i ng pl ac e t o t r ans i t i on an d s t r e aml i n e

t h e i r c o n t e n t man age me n t

p r o c e s s e s o ve r mu l t i p l e

b r an d s an d l an gu age wi t h o u t

a h u ge u p - f r o n t e x p e n d i t u r e

Cas e St u d y: Th e So l u t i o n

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“ On- Demand”

Af t er i ni t i al c ons ul t at i on, t o s uppor t t hei r 5- year br and c ons ol i dat i on pr ogr am, we s t ar t ed by:

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CLIENT BILLBOARD

Gu t e n b e r g Pu b l i s h i n g Sys t e ms i s t h e

EXCEPTI ON. . . AND THE SOLUTI ON - t h at ’ s

wh at o u r c l i e n t s t e l l u s .

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