View
472
Download
3
Category
Tags:
Preview:
DESCRIPTION
Citation preview
Guest BloggingBasics
What Guest Blogging Can Do For Your Business
- Surviving in a post-penguin world- Building your brand
Visibility
- No-one cares about blog-roll links- But... great content gets noticed
Authority
- Put your content on authority blogs- Build your reputation as a true expert
Link Building
- Link-juice still exists- Relevant links, surrounded by great content, count for a lot
Social value
- Social media mentions carry weight with search-engines and humans- If people are talking about your brand, they will remember you
Networking
- Build relationships while you blog- In the future, the blogger may link to you without prompting
What's the catch?
- Guest blogging takes effort- Google will clamp down on spammy blog networks
Quality Blogs Only
- Made-for PageRank blogs will not help you- Successful guest bloggers add value to the blogs they post on
Content is Still King
- Guest blogging is not the same as article marketing- Choose an SEO expert that understands the value of great content
Ocere Ltd.Eagle TowerCheltenhamGlosGL50 1TA
info@ocere.com+44 (0) 1242 525557ocere.com/ukfb.com/ocere@ocere
Recommended