Growth Hacking : Disrupt the Business with Mobile!

Top 7 Most Disruptive

Mobile Startups

Square $16 billion in mobile

transactions

Snapchat beat Facebook’s Poke

August 2013 Uber raised

$360 million Valuation

$3,5 billion

3 years 24 countries 10M downloads

Whatsapp 300M users

Instagram 16B Photos Shared

What do they have in common?

They hack the business

They hack the business They create new ways

They hack the business They create new ways

They disrupt the system

They are Growth Hackers

They hack the business They create new ways

They disrupt the system

Success is not just having a

Good Idea

Thousands of startups with Good Ideas

fail every year

Some will see traction

And even cool press hits!

But after few months… nothing

They reach the trough of sorrow

They reach the trough of sorrow

and they run out of money

Acquire the Growth Hacking Spirit

menu

1 Growth Hacking What is it? 2 Foundation Product/Market Fit 3 Prepare the growth Growth Hacker Funnel 4 Get users The 3 P’s of user acquisition

by @AntoninCohen > 7 years growing users and sales for

startups in Europe and the US

What is Growth Hacking?

http://antonin.co/growth-hacking

Aaron Ginn @Aginnt Head of Growth, Stumbleupon

“A growth hacker lives at the intersection of data, product, and marketing."

What is Growth Hacking?

What is Growth Hacking?

@DanMartell

Founder, Clarity

"Growth Hacking is the process and mindset of searching for ways that your product to grow."

@RyanHoliday

Author of "Growth Hacker Marketing" "A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable."

What is Growth Hacking?

@SeanEllis CEO, Qualaroo and GrowthHackers.com

"A growth hacker is a person whose true north is growth."

What is Growth Hacking?

Sean Ellis coined the term Growth Hacker in 2010

Sean Ellis was

First Marketer

* worth $4 billion today

*  

Growth Hacking made Dropbox successful in a busy

market without any advertising

Dropbox Home Page

Referral Program

Social Media

How to Growth Hack Your App

Let's start by the foundation

The Startup Pyramid from Sean Ellis

Growth

Transition to Growth

Product/Market Fit

Paul Graham @Paulg

Founder of Y Combinator “Make stuff that people want.”

Product Market Fit

@SeanEllis CEO, Qualaroo and GrowthHackers.com “The achievement of product/market fit can be measured according to a specific metric: when, in a survey, at least 40% of users say they would be “very disappointed” without your product or service.”

Product Market Fit

Strong foundation of Product/Market Fit

is the 1st step

Don't think about growth without the right balance

Distribute your beta app to a limited audience

as soon as possible

1 Get feedback 2 Improve the app 3 Validate Product/Market Fit

4 Transition to growth!

Get ready for growth

1 Implement User Analytics 2 Identify Actionable Goals 3 Focus message on Must Have-Benefit 4 Optimize business model & conversions 6 Get a growth team

Designer, copywriter, data analyst and ideally a developer

Growth Hacking It's all about testing and

optimizing at every step of the Customer Lifecycle

The Growth Hacker Funnel Defined by Dave McClure

Acquisition

Activation

Retention

Revenue

Referral

Launch App Signs up Reach

Level 3 In-App

Purchase

50000

1000 320

16

2% 32% 0,5%

Acquisi(on   Ac(va(on   Reten(on   Revenue  

Improve Activation First

Growth Hacker Funnel Exemple: Mobile Game

Measure & Test Some cool tools

The 3 P’s of user acquisition

1 Push Advertising, Promo Swap, Affiliation à You coerce users to come to you

2 Pull Content Marketing à You entice users to come to you

3 Product Referral program à You use your product itself to bring them to you

3 ways to get users Defined by Neil Patel

Push Promo Swap

Find companies to promote each other Swap newsletter, tweets, Facebook post, contest…

Pull App Store Optimization

Content Optimize the first 3 lines, keywords, icon, screenshots, social proof

Content Optimize the first 3 lines, keywords, icon, screenshots, social proof Reviews Track every day and ask your friends to contribute!

Pull App Store Optimization

Pull App Store Optimization

Content Optimize the first 3 lines, keywords, icon, screenshots, social proof. Reviews Track every day and ask your friends to contribute! Velocity Push natural downloads with paid downloads on a short period of times to get at the top of the App Store.

Pull Get featured

Build a Great App “Make stuff that people want.”

Pull Get featured

Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition…

Pull Get featured

Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition…

Utilize New Platform Features iCloud, Passbook…

Pull Get featured

Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition…

Utilize New Platform Features iCloud, Passbook…

Make it Universal iPhone, iPad, EN/FR/ES/DE/IT

Pull Get featured

Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition…

Utilize New Platform Features iCloud, Passbook…

Make it Universal iPhone, iPad, EN/FR/ES/DE/IT

Get in touch with Apple / Google

Pull Content Marketing

Blog and podcast Ebooks, whitepapers and guides Infographics

Pull Social Media

Key points •  Social media is useful if you have time to produce

great content related to your product. •  Social media is a marathon. •  Social media is customer service.

Pull Social Media

Key points •  Social media is useful if you have time to produce

great content related to your product. •  Social media is a marathon. •  Social media is customer service. Platforms •  Facebook, Twitter •  Slideshare, Quora, LinkedIn •  Reddit •  Hacker News •  Craiglist •  Meetup

Pull Press Relation

Be  persistent  

Get  involved  

Build  rela(onships  

Create  Press  Kit  

Develop  Story  Angles  

Research  

à Research

The right contact 1. Define what publications your target audience consumes 2. Focus on the journalists who write on your topic. The pattern to guess an email firstname.lastname@domain.com firstnamelastname@domain.com

Gmail plugin Rapportive 1. Start with a list of possible email addresses. 2. Paste those into a new Gmail message. 3. Rapportive will scour the web to pull up social media profiles for accounts linked to that email.

à Story angles & Press Kit Right message to right media Create Press Release dedicated to your target media: high tech, consumer, your niche market…

Inside your Press Kit Press release, icon, screenshots, promocode, links to your social media, video, press page. Old fashioned mail still works Send your press kit with cool goodies to the top journalists & influencers in your target audience.

à Build & Get Involved

Do your PR Spend some times to reach out and create relationships with top journalists. You are the expert: Share content about your company, competitors and market. Follow reporters on Twitter Engage journalists with relevant messages on Twitter. Be visible Write articles and speak at events as much as possible. Journalists are there to cover it, so it is a good opportunity to get noticed!

à Be persistent

Use Gmail plugin Yesware Find out who opens your emails. Create the news Plan a PR push related to your product every quarter. If you don’t have any big news, create informative content for your audience (i.e. survey, statistics). Be current Follow up when the journalist has the highest chance to be interested by your topic (i.e. before holidays for travel app).

Product Referral program

Give away your product Credits, storage, discount, feature, bonus, sample…

Win/Win incentive User shares his user code and get credits when it’s used Promote your referral program Engage your audience and implement social APIs

UBER Referral Program

Product Network Invitations

à Phone contacts à Email contacts à Social contacts

Product Social Sharing

Give the power to spread the love easily

Product Incentivize

Give away your product Credits, storage, discount, feature, bonus, sample…

Win/Win incentive User shares his promocode and get credits when it’s used

Product API Integration

Don’t force your user to login They are already connected. Why ask again?

Product API Integration

Don’t force your user to login They are already connected. Why ask again?

Get activity from social media What my friends are doing on the app?

Product API Integration

Don’t force your user to login They are already connected. Why ask again?

Get activity from social media What my friends are doing on the app? Send activity to social media What I’m doing on the app?

Product API Integration

Don’t force your user to login They are already connected. Why ask again?

Get activity from social media What my friends are doing on the app? Send activity to social media What I’m doing on the app? Don’t forget to update! APIs evolve often

Bonus Twitter Growth Hack

1.  RSS top 10 blogs 2.  Republish 3.  Follow back 4. Auto favorite

Bonus Cool tool for launch

Bonus Facebook Events Hacks

Bonus Be curious

Read as more as possible Growth Hacking is a big community with and a lot of tactics you will use tomorrow don’t exist today. Connect and exchange This is why you’re here. Test and try, even if it sounds dirty at first Bad buzz is still a buzz. Optimize all the way Never stop to analyze, optimize and test!