Grow your association slides for workshops & breakouts

The Tools, Tips, Tricks and Traps to Growing Your Association and . . . Have a Blast as the Same Time

C.A.S.E.

The Challenges to Association Growth

Challenge #1

Free Information Caper

3 of the top 4 reasons peoplevalue their association are. . . .

Education Related

If education is free . . . then you need to . . . .

Challenge #2

The ExperienceExpectations

Commodities1905

Commodities1905

Mfg & Pkg1955

Commodities1905

Mfg & Pkg1955

Services1995

Commodities1905

Mfg & Pkg1955

Services1995

Experiences2005

Commodities1905

Mfg & Pkg1955

Services1995

Experiences2005

What comes after Customer Experiences . . . Customer Wow?

Business Charisma

Problem #3

The Anti-SocialGeneration

“Put your phone on vibrate”

1.Time2.Value Expectations3.Market Structure4.Generational Differences5.Competition6.Technology

The New AssociationMarket Place Realities

Source: Race For Relevance, Coerver and Byers

Resume >> • Evaluations• Testimonials• YouTube• Blog• Pictures of You/Staff• Word of Mouth Buzz

November 10, 1969

You Cans

P. 19

source: Robert BrinkerhoffP. 37

Pre-Event

P. 51

Testimonials&

YouCans(for promotion)

Is your Association out Terrorizing the Neighborhood?

January 2, 2013 - Uncategorized

Can you believe it! The federal government actually thinks that Harley-

Davidson is in the business of selling motorcycles. When asked one Harley

honcho explained it this way. “What we sell is the ability for a 43-year-old

accountant to dress in black leather, ride through small towns, and have

people be afraid of him.” Creating Ardent Customer Fans . . . lessons learned from a Coke Mach

ine, Trader Joes, and Frequent Flyers

November 9, 2012 - Creativity, Customer Service,

Great Customer Experiences, Marketing, Sales, Signifcance

Are your customer’s ardent fans? Do they tell others about your

offerings without your prompting? Consider a recent trip I made to a

local hamburger place. These GUYS (5 of them) recently switched

their soft drink dispensing machine to a high tech, complex

juggernaut. You put your glass into one slot and then, by pushing

Moving Past Success . . . .to Signficance

– the 40/20/40 rule to Business Success

February 20, 2012 - Branding, Creativity, Customer Service,

Great Customer Experiences, Leadership, Marketing, Sales,

Strategic Planning, Synergy

Like Christmas, weddings, vacations, birth of a child, pending

retirement, and proms, each carries with it a potential for something

big. For something significant. Half the fun is in this planning and

looking forward. THIS ESPECIALLY APPLIES TO BUSINESS. Your business.

P. 40

Seating committee Greeters Picture takers Newsletter reporter Board member Registration table Assistant to the presenter Room set-up Kitchen liaison Note taker Videographer Person to bring “awards” and/or recognition certificates Ushers AV set up Break “cruise directors” - these are the herders that get participants back into the meeting Industry certification experts Ambassador for 1st time attenders

P. 42

Present Event

Past PresidentsBoard Members

Industry CredentialsFirst Timers (VIPs)

The 3 Minute Drill . . . .

P. 47

P. 46

“Why aren’t we selling (recruiting)

more . . . ?”

P. 38

Past PresentersReferralsand . . . http://www.nsaspeaker.org/about/chapter-directory

It’s the programming . . . .

Post-Event

The Great Book Giveaway

P. 51

P. 52

Tools, Tips, Tricks & Traps

The Power of Title“Judging a book by it’s cover”

http://www.internetmarketingcourse.com/freeheadlinegenerator

http://www.aminstitute.com/headline/

P. 59

P. 63

-13%+23%

= 36%

Stop Here. . . .the rest is in the lunch Keynote

Kordell Norton, CSPkordell@kordellnorton.comwww.KordellNorton.com

DollarsDRASTIC

Getting DRASTIC . . .

DollarsDRASTIC

Raiment

rai·ment [rey-muhnt]noun - clothing; apparel; attire; garments; uniform; outfit;fashion; costume; wear;

DollarsDRASTIC

Raiment

Authority

A “Who Said” of the

Greatest Magnitude

Because,

Because of the wonderful things he does.

because, because, because, because . . .

We’re off to see the Wizard. . . The wonderful Wizard of Oz

DollarsDRASTIC

Raiment

Authority

Sound

DollarsDRASTIC

Raiment

Authority

Sound

Thirst

DollarsDRASTIC

Raiment

Authority

Sound

Thirst

Illumination

DollarsDRASTIC

Raiment

Authority

Sound

Thirst

Illumination

Calories